Asda has introduced its first new Free From Choc Easter Bunny, becoming the first supermarket to introduce a vegan, gluten, wheat and dairy free bunny to the UK market.

Available for a limited time only, the newest addition (£3.00) to the range has received the Vegan Society seal of approval.  The chocolate was created following feedback from customer Laura McIntyre, who commented that when it came to Easter; “our children who require products free of dairy would love to have the same as their friends, but usually end up with a boring plain egg”.

Amber Pepper, Asda free from chocolate product developer, said: “After receiving Laura’s email about the lack of inspiring free from Easter products, we worked with our chocolate experts to create a fun character the family would enjoy, minus gluten, wheat and dairy. As more and more people start adopting free from or vegan lifestyles, we want to make sure we’re at the forefront of providing quality, delicious products they can enjoy – especially over the holiday period.”