Amazon is now the fifth biggest player in UK retail with the online giant accounting for over £4 in every £100 spent on retail during 2017.

According to a study by data and analytics company GlobalData, Amazon’s growth continues to outstrip the wider UK online channel with its retail revenue estimated to have risen by 22.5% last year, in comparison to total online spend rising 8.4%. The company is not only stealing share from its UK competitors but is forecast to have accounted for 33.5% of all UK spend online in 2017 versus 29.6% in 2016.

The chart above shows major retailers’ annualised UK revenue (incl. VAT) as a proportion of total UK retail spend in 2017.  All figures are percentages. Figures are based on retailers’ UK revenue or GobalData forecasts where data is not available. Amazon’s gross market value includes retail revenue from first-party transactions as well as the value of third-party sales. John Lewis PLC includes John Lewis and Waitrose revenue.

Sofie Willmott, Senior Retail Analyst at GlobalData commented: “Amazon is soaring up the ranks of UK retail with the online behemoth only held off the top spot by the big four grocers in 2017.

“Its dominance in the retail market considering it primarily sells non-essential items in comparison to the grocers who benefit from selling indispensable, everyday goods, and that it does not have any physical stores in the UK, is evidence of how Amazon has continually innovated and succeeded in meeting consumer needs, in terms of both product range and shopping experience.”