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Tesco own label wines win big at IWC

Tesco own label wines have been awarded over 140 medals at this year’s International Wine Challenge (IWC). That makes it the most awarded own label range, with just over 87% of the wines entered by the team receiving a medal.

The range won 4 Gold medals – Finest Premier Cru Chablis, Finest Vintage Port, Finest Pedro Ximenez, and Finest Chablis Premier Cru – as well as 37 Silver medals, 40 Bronze medals, and 55 Commendations.

Rob Cooke, Tesco’s Category Director for Beer, Wine & Spirits commented: “We are delighted with these latest results and thrilled to be the leading the medal count with our own-brand wines.  Winning medals from prestigious bodies such as the IWC is testament to the hard work everyone puts in to create a range we can be proud of.  These medals are also a useful communication tool which enables us to clearly communicate to our customers, the great quality of the wines available to them at Tesco.”

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