Following the recent rumours that Amazon made moves to buy Waitrose last year, it has been revealed that the online giant also approached Tesco and Sainsbury’s about selling some of their products through its platform.

Sources quoted by Press Association said Amazon held talks with Tesco 18 months ago about selling the supermarket chain’s F&F fashion range through its website.  A Tesco spokesperson confirmed that conversations took place but “led to nothing”.

Amazon is also said to have had similar talks with Sainsbury’s, although the proposals were rebuffed as they were viewed as being “competitively disadvantageous”.

The news comes amid recent talk that Amazon may be encouraged to table a takeover bid for Morrisons to grab a significant share of the grocery market in light of the planned merger between Sainsbury’s and Asda and recent Tesco and Booker tie-up.