Skip to main content

Sainsbury’s teams up with Unilever to launch in-store ice cream parlours

Sainsbury’s has continued to enhance its in-store offering to attract shoppers, this time teaming up with Unilever to launch ice cream parlours in five of its supermarkets.

Sainsbury’s outlets in Balham, Wandsworth and Clapham Common stores now feature Ben & Jerry’s ice cream parlours, while its Bishop Stortford and Walton-on-Thames stores are selling Unilever’s Carte D’or brand from the dedicated counters.

Ben & Jerry’s prices start from £3 for one scoop and rise to £6.50 for a hand-packed pint of ice cream.  Meanwhile, Carte D’or prices range from £2.50 for one scoop in a sugar cone to £4.25 for a waffle with ice cream including topping/sauce. Customers at all of the shops are able to create their own ice cream combinations by choosing from a range of flavours, toppings and sauces.

Sainsbury’s said the trial is the first time in-store ice cream parlours have opened in a UK supermarket and demonstrates its commitment to offer customers a “distinct and differentiated choice of quality food for every occasion”.

Over the last year, Sainsbury’s has introduced Sushi Gourmet counters, Patisserie Valerie cakes, a Crussh juice counter, and a Zizzi pizza counter to its stores.  The group stated that the in-store ice cream parlours “further strengthen Sainsbury’s mission to innovate in its stores to bring customers a wide and convenient choice of quality products and premium brands for every occasion”.

Pin It

Related Articles

Spar reports growth of 3.3% as global retail sa...

SPAR, the world’s largest food retail voluntary chain, has seen annual retail sales break the €40 billion mark for the first time, today reporting global sales revenue of €41.2 billion for the year ending December 31st, 2021. The figures represent...

Informal Retail in Africa: Could Technology be ...

Since the turn of the century and consistently for nearly a decade before the COVID-19 pandemic ravished global markets, Africa was home to the fastest growing economies. The shoots of positive growth it demonstrated afforded it the title of the “...

Consumers need a good reason to shop this Black...

Last year’s Black Friday retail sales massively underperformed for many reasons, according to Marino Sigalas, Account Director at The MediaShop. He says that some consumers were not comfortable with the thought of being shoulder to shoulder with o...

Checkers launches deals onto its Sixty60 home d...

Retailer Checkers says that customers using its Sixty60 home delivery service will now be able to benefit from its Xtra Savings rewards programme.

SA wipe manufacturer Sani-touch is ahead of the...

In the UK a government minister is calling for a new law to ban wet wipes that contain plastic. Labour minister Fleur Anderson argues that around 90% of the 11 billion wet wipes used in the UK per year contain some form of plastic that turns into ...