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Major Brands losing shelf space at Tesco

A number of major brands have already lost their listings at Tesco as the retailer embarks on the next phase of its Project Reset programme.

After it was revealed last week that Tesco had delisted Ornua’s Kerrygold Spreadable line as part of a rationalisation of its butters, spreads and margarines (BSM) aisle, trade magazine The Grocer has revealed that Higgidy lost all nine of its listings at the supermarket in mid-May as a result of a shake-up of its savoury pies, pastries and quiches offer.

A spokesperson for Higgidy said they were unable to comment on Tesco’s strategy but confirmed its products will not be available in its stores for the near future.

Meanwhile, bacon brand Danepak is also said to have disappeared from Tesco shelves, although a spokesperson for the brands owner Tulip told The Grocer that this was a “coincidence” and not connected to Project Reset.

The report added that other major chilled food brands have seen their Tesco listings trimmed over recent months. The moves come as Tesco continues the overhaul of its own label offering, with it recently launching a new tertiary brand in the chilled aisle called ‘Eastman’s Deli Foods’.  Earlier this year, Tesco said it planned to re-launch over 10,000 of its own label products, with the aim of capturing key elements that are usually associated with leading brands.

Last week it was revealed that Tesco will be conducting a major review of its entire supplier base over the next two years as part of its Project Reset strategy, with the aim of cutting the number of suppliers and building up “mutually beneficial” long-term partnerships with key companies.




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