Skip to main content

Aldi launches new Vegan brand

Aldi has launched a new plant-based food brand called ‘I Am Vegan’ to meet the growing consumer demand for meat alternative products.

The first product in the range is a high-protein quarter pounder burger which cost £1.99 for a pack of two. It is made with soya and pea protein and flavoured with smoked salt to give a chargrilled flavour.

The discounter stated that it plans to release more products under the brand in the coming months. It adds to Aldi’s existing Mae’s Kitchen offer which includes No Sausage Rolls, No Beef Burgers and No Chicken Burgers.

Julie Ashfield, Managing Director of Buying at Aldi, said: “The launch of I Am Vegan is in response to the growing popularity and appetite for vegan options amongst our customer base.

“We continue to review our range to ensure that it meets the needs of our customers and we look forward to expanding it even further over the coming months.”

Pin It

Related Articles

SPAR, the world’s largest food retail voluntary chain, has seen annual retail sales break the €40 billion mark for the first time, today reporting global sales revenue of €41.2 billion for the year ending December 31st, 2021. The figures represent...
Since the turn of the century and consistently for nearly a decade before the COVID-19 pandemic ravished global markets, Africa was home to the fastest growing economies. The shoots of positive growth it demonstrated afforded it the title of the “...
Last year’s Black Friday retail sales massively underperformed for many reasons, according to Marino Sigalas, Account Director at The MediaShop. He says that some consumers were not comfortable with the thought of being shoulder to shoulder with o...
Retailer Checkers says that customers using its Sixty60 home delivery service will now be able to benefit from its Xtra Savings rewards programme.
In the UK a government minister is calling for a new law to ban wet wipes that contain plastic. Labour minister Fleur Anderson argues that around 90% of the 11 billion wet wipes used in the UK per year contain some form of plastic that turns into ...