Carrefour has kicked off a new communications campaign in the New Year, aimed at making consumers “more optimistic”.

Launched on 1 January, the campaign features Carrefour customers who were interviewed and filmed throughout France. The films showcase the “various solutions” that Carrefour says it “provides to help people get the most out of their everyday lives”.

The campaign features a new signature, a new digital platform under the #joptimisme tag, and a bus that will tour France to invite ideas from customers, partners and employees. Carrefour also said staff at its French hypermarkets will focus on sharing the campaign – and its “mindset” - with their customers.