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Aldi introduces free customer magazine

| International retailers

Aldi Süd has begun offering its customers in Germany a free magazine, starting 12 January 2015.

The ‘Aldi Inspiriert’ magazine contains 60 pages, and has an estimated circulation of 1.8 million copies. It will be published every quarter, and will also be featured on Aldi Süd's website.

The magazine offers lifestyle and health tips, recipes and information about Aldi’s fresh food offer. It also features pages focusing on local regions, while carrying information about the group’s related non-food services. Most interestingly, the group said the magazine will offer “exciting news about the Aldi Süd company itself”, an unusual move for the highly-secretive retailer.


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