Skip to main content

When it comes to loyalty cards, South Africans love PnP's Smart Shopper and the Clicks Club Card

| International retailers

The average middle-class adult in South Africa now belongs to about nine loyalty programmes, and mostly loves using Pick n Pay's Smart Shopper and Clicks' Club Card, a new survey shows.


Ntando Thukwana | Business Insider SA

 , Business Insider SA

 Oct 06, 2021, 11:34 AM

The 2021 survey conducted by BrandMapp and Truth Loyalty found that 80% of the polled consumers mostly use grocery retailer Pick n Pay's Smart Shopper card. It has shown an increase of 22% since 2019, which was the most significant jump across all retailers in the survey.

During Pick n Pay's last fiscal year, Smart Shopper's sales participation increased to 75% from 63%, Melissa Hanley, loyalty and strategic partnerships head at Pick n Pay, said.

"Smart Shopper had its most successful year ever last year, and we believe we achieved this by giving our members what they really needed when they needed it. The intentional strategy of Smart Prices drove massive demand amongst our members, and we consider this a significant gain on our value proposition," Hanley said.

Pharmacy and beauty chain Clicks' loyalty programme came in as a very close second at 79%, and was overtaken by the Smart Shopper for the first time in three years.

Pin It

Related Articles

Spar reports growth of 3.3% as global retail sa...

SPAR, the world’s largest food retail voluntary chain, has seen annual retail sales break the €40 billion mark for the first time, today reporting global sales revenue of €41.2 billion for the year ending December 31st, 2021. The figures represent...

Informal Retail in Africa: Could Technology be ...

Since the turn of the century and consistently for nearly a decade before the COVID-19 pandemic ravished global markets, Africa was home to the fastest growing economies. The shoots of positive growth it demonstrated afforded it the title of the “...

Consumers need a good reason to shop this Black...

Last year’s Black Friday retail sales massively underperformed for many reasons, according to Marino Sigalas, Account Director at The MediaShop. He says that some consumers were not comfortable with the thought of being shoulder to shoulder with o...

Checkers launches deals onto its Sixty60 home d...

Retailer Checkers says that customers using its Sixty60 home delivery service will now be able to benefit from its Xtra Savings rewards programme.

SA wipe manufacturer Sani-touch is ahead of the...

In the UK a government minister is calling for a new law to ban wet wipes that contain plastic. Labour minister Fleur Anderson argues that around 90% of the 11 billion wet wipes used in the UK per year contain some form of plastic that turns into ...