Skip to main content

Here are Game’s big plans for Black Friday 2021

| International retailers

Retailer Game will run Black Friday deals throughout November instead of releasing deals for a restricted three to five-day period from 26 November.

Staff Writer | Business Tech

The group will also introduce its ‘Price Beat Promise’ for the month, which will guarantee consumers the lowest possible pricing on every item Game stocks, it said.

To provide a safer and more accessible Black November experience to all South Africans, the retailer will have four sets of weekly deals rather than launching all sales on a single day.

The deals will only be valid for the week they are launched and will not be available again, Game said.

“Our merchandising teams have been hard at work over the past 12 months securing the best possible deals on popular items for our customers, including TVs, appliances, electronics, outdoor equipment and homeware,” said Andrew Stein, vice president of Game.

Stein said that the group’s in-store and online customer service teams are also undergoing additional training to ensure a seamless experience over the month.

“Where our shoppers find a product cheaper, whether in-store or online, they are now able to make use of our Price Beat Promise, which guarantees them the lowest price on every item we stock – both before and after their purchase.

“This means that there is no need to hold off on their purchase to see if there is a better price in the market at a later date as they can always claim their Price Beat after their purchase.”

Stein further explained the promotion as follows:

  • If a consumer finds a product stocked by Game cheaper elsewhere, they can bring in the valid leaflet to any of Game’s 118 stores across the country.
  • They can then purchase the item at the lower price, less a further 10% on the difference between prices.
  • If a consumer finds a product they have purchased from Game cheaper elsewhere, within 21 days of their purchase, they can bring in the valid leaflet to any of Game’s 118 stores across the country, along with their till slip.
  • They are then eligible for a refund of the difference between the prices, plus a further 10% on the difference.

Consumers are shopping more online, seeking more essential items and fewer luxury items, said Stein.

“They are looking for a safe and convenient shopping experience and, importantly, are prioritising bargain hunting now more than ever. During Black Friday especially, consumers are comparing prices constantly to ensure they are finding the best possible deals on their wish list items,” said Stein.

“Saving opportunities like Black Friday are still relevant for consumer if the right selection of products is available at the right prices.”

Pin It

Related Articles

SPAR, the world’s largest food retail voluntary chain, has seen annual retail sales break the €40 billion mark for the first time, today reporting global sales revenue of €41.2 billion for the year ending December 31st, 2021. The figures represent...
Since the turn of the century and consistently for nearly a decade before the COVID-19 pandemic ravished global markets, Africa was home to the fastest growing economies. The shoots of positive growth it demonstrated afforded it the title of the “...
Last year’s Black Friday retail sales massively underperformed for many reasons, according to Marino Sigalas, Account Director at The MediaShop. He says that some consumers were not comfortable with the thought of being shoulder to shoulder with o...
Retailer Checkers says that customers using its Sixty60 home delivery service will now be able to benefit from its Xtra Savings rewards programme.
In the UK a government minister is calling for a new law to ban wet wipes that contain plastic. Labour minister Fleur Anderson argues that around 90% of the 11 billion wet wipes used in the UK per year contain some form of plastic that turns into ...