The tireless work of non-profit organization Reach for Recovery (R4R) is funded annually by the South African Mushroom Farmers’ Association’s Power of Pink campaign.

| SA Mushroom Farmers Association

R1 from every pink punnet of fresh mushrooms sold at Pick n Pay stores in October goes to Reach for Recovery’s Ditto project. The sold objective of this special project is to provide free silicone prostheses to breast cancer survivor who cannot afford breast reconstruction after the life altering and heartbreaking reality of a mastectomy.

Launched in 2011, the Power of Pink campaign has resulted in just under 8 000 silicone prostheses provided to breast cancer survivors at a cost of more than R5,5 million.

2020 saw the highest amount raised since the project’s inception. Big hearted South Africans contributed R692 784.00 despite their own financial hardship brought on by a year of lockdowns and job cuts.

“We couldn’t be more proud of our association with Reach for Recovery’s the ditto Project.” Adds Ross Richardson, Chairperson of the South African Mushroom Farmers’ Association (SAMFA)

“The dedication of the Reach for Recovery volunteers and the kindness of all South Africans who support Power of Pink campaign sales is such a restorative testimony to good ness the lives in people.”

So let’s all take courage again purchase fresh mushrooms in pink punnets at Pick n Pay stores from September 20 this year in an extended Power of Pink campaign that will until the end of October.

Testimonials
Stephné
Jacobs R4R Volunteer and BC Survivor We have been able to do much more than we thought because we adapted to the changes Covid 19 necessitated. Our achievements, supported by the funds raised by the Power of Pink campaign have been nothing more than miraculous.Bessie Tselapedi
R4R Volunteer and BC Survivor Helping women with breast cancer has made me strongerCherry Hart
R4R Volunteer and BC Survivor I find joy in helping women to come to terms with their situation and to allow themselves to feel good about their altered self-image.