Skip to main content

Tesco sees shoppers becoming more adventurous in their taste for fish

| International retailers

British consumers are becoming more adventurous in their taste for fish, according to stats revealed by Tesco.

Many Brits supposedly lack confidence when it comes to preparing and eating fish, with a recent industry survey finding that more than half (56%) of adults don’t consume the recommended weekly amount of seafood. But now new sales data from Tesco shows that shoppers are starting to become more confident when choosing to cook at home.

In the last year, Tesco has seen significant uplifts in demand for fish, including Raw tiger prawns (+1,100%), Oysters (+240%), large crab (110%), whole turbot (+100%), whole hake (+65%), prepared squid (+40), Lobster (+30), and whole mackerel (+25).

Tesco seafood specialist Gary Hooper, who is also a director of the National Federation of Fishmongers said: “It’s well known in the seafood industry that many Brits lack confidence when it comes to fish, believing it to be hard to prepare, tricky to eat, perishable and also expensive.

“What we do through our training scheme for fish counters staff is help eradicate that fear and make shoppers feel more confident when it comes to choosing their fish.

“The rise in demand for more uncommon species such as turbot, sea bream, squid and brill shows that shoppers are becoming much more adventurous in trying new types of fish.

Seafish Chief Executive Paul Williams said: “With the increasing popularity in cookery and food programmes and just general awareness of the sustainability of the fish in our seas, we are seeing much more interest from consumers in trying new types of seafood.

“People are starting to realise they don’t need to stick to the usual suspects such as cod, salmon, tuna or prawns because there is a much bigger choice of species that they can experiment with.

“Whilst as a nation we will always love our traditional fish and chips or fish pie, there is a growing sense of adventure when it comes to enjoying seafood today suggesting people are letting go of their fears of preparing and cooking seafood.”

Pin It

Related Articles

Spar reports growth of 3.3% as global retail sa...

SPAR, the world’s largest food retail voluntary chain, has seen annual retail sales break the €40 billion mark for the first time, today reporting global sales revenue of €41.2 billion for the year ending December 31st, 2021. The figures represent...

Informal Retail in Africa: Could Technology be ...

Since the turn of the century and consistently for nearly a decade before the COVID-19 pandemic ravished global markets, Africa was home to the fastest growing economies. The shoots of positive growth it demonstrated afforded it the title of the “...

Consumers need a good reason to shop this Black...

Last year’s Black Friday retail sales massively underperformed for many reasons, according to Marino Sigalas, Account Director at The MediaShop. He says that some consumers were not comfortable with the thought of being shoulder to shoulder with o...

Checkers launches deals onto its Sixty60 home d...

Retailer Checkers says that customers using its Sixty60 home delivery service will now be able to benefit from its Xtra Savings rewards programme.

SA wipe manufacturer Sani-touch is ahead of the...

In the UK a government minister is calling for a new law to ban wet wipes that contain plastic. Labour minister Fleur Anderson argues that around 90% of the 11 billion wet wipes used in the UK per year contain some form of plastic that turns into ...