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Discounters win most gold medals at Food & Drink Own Label Awards

Budget chains have beaten of the likes of Tesco and Marks & Spencer to claim the most gold medals at The Grocer’s Own Label Food and Drink Awards.

Lidl and Aldi took home 13 gold medals each at the ceremony, a feat only matched Asda. Lidl also secured 23 silver medals whilst Aldi added 12 silver to its haul at the awards last Friday.

Lidl’s UK Managing Director Ronny Gottschlich commented: “The awards help to reinforce our message that low cost does not mean having to compromise on quality.”

He added: "We certainly won’t sit back on our laurels now however, and will continue in our commitment to develop innovative products for our customers in 2015, with an increased focus on the strength of our fresh offering.”

Tesco also had a good night, picking up 24 gongs including 12 gold and 12 silver awards. Jason Tarry, Head of Product at Tesco said: “We are delighted that once again we have been recognised for the quality of our food. Over the last few years we have worked hard to improve our own label products, and our finest* range continues to be benchmarked against the very best food on the market. These awards demonstrate we’re getting it right and, our research tells us that our customers enjoy the quality of our premium range.”

The full list of winners is available on The Grocer’s own label awards website

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