Skip to main content

Morrisons launches new product sampling programme for suppliers

Morrisons has launched a new in-store product sampling and experiential programme that has been tailored for the needs of suppliers.

The Morrisons Live programme, which went live last month, creates in-store brand campaigns for suppliers, as well as help them to identify store locations that are best suited to their offering and deliver post-campaign summary reports.  New fully equipped product sampling stands are also being introduced to stores.

Brand activation agency N2O won the right to run the new Morrisons Live programme, with the contract previously held by agency Merchandising Sales Force. N2O will staff and manage the campaigns and activations, which will take place within stores across the country.

Liam Dixon, Group Account Director at N2O, said: “The sampling channel is the ideal medium for brands to reach Morrisons shoppers at the point of purchase. With Morrisons Live, we can now speak to customers in a relevant and brand-friendly way.”

Announcing the new programme, Morrisons stated: "We've listened to your feedback and have re-evaluated what sampling and experiential marketing should look like in a world class retailer in 2015. Each element of the new service has been carefully considered and optimised to maximise the effectiveness of in store activity.”

Pin It

Related Articles

SPAR, the world’s largest food retail voluntary chain, has seen annual retail sales break the €40 billion mark for the first time, today reporting global sales revenue of €41.2 billion for the year ending December 31st, 2021. The figures represent...
Since the turn of the century and consistently for nearly a decade before the COVID-19 pandemic ravished global markets, Africa was home to the fastest growing economies. The shoots of positive growth it demonstrated afforded it the title of the “...
Last year’s Black Friday retail sales massively underperformed for many reasons, according to Marino Sigalas, Account Director at The MediaShop. He says that some consumers were not comfortable with the thought of being shoulder to shoulder with o...
Retailer Checkers says that customers using its Sixty60 home delivery service will now be able to benefit from its Xtra Savings rewards programme.
In the UK a government minister is calling for a new law to ban wet wipes that contain plastic. Labour minister Fleur Anderson argues that around 90% of the 11 billion wet wipes used in the UK per year contain some form of plastic that turns into ...