Skip to main content

Waitrose new ‘Pick Your Own Offers’ scheme helps lift weekly sales

The launch of Waitrose new ‘Pick Your Own Offers’ scheme appears to be paying off with sales at the chain in the week to 20 June up 2.3%, a marked improvement on recent performance.

The scheme allows myWaitrose card holders to choose the products they'd like to receive a 20% discount and group said that it has already been well received by shoppers. Among the most popular choices from the list of nearly one thousand lines are essential Waitrose bathroom tissues, Waitrose British blacktail free range eggs, Waitrose cherry vine tomatoes and essential Waitrose British chicken breast fillets.

Meanwhile, the chain said that Father's Day also had a significant positive impact on sales in related categories. The mixed weather conditions failed to dampen sales of picnic foods which saw significant uplifts, including a record week for its Food to Go range where sales were up by more than 11%.

Sister chain John Lewis also enjoyed stronger week of trading with sales growing by 11.8% with increases across all three departments.

Pin It

Related Articles

Spar reports growth of 3.3% as global retail sa...

SPAR, the world’s largest food retail voluntary chain, has seen annual retail sales break the €40 billion mark for the first time, today reporting global sales revenue of €41.2 billion for the year ending December 31st, 2021. The figures represent...

Informal Retail in Africa: Could Technology be ...

Since the turn of the century and consistently for nearly a decade before the COVID-19 pandemic ravished global markets, Africa was home to the fastest growing economies. The shoots of positive growth it demonstrated afforded it the title of the “...

Consumers need a good reason to shop this Black...

Last year’s Black Friday retail sales massively underperformed for many reasons, according to Marino Sigalas, Account Director at The MediaShop. He says that some consumers were not comfortable with the thought of being shoulder to shoulder with o...

Checkers launches deals onto its Sixty60 home d...

Retailer Checkers says that customers using its Sixty60 home delivery service will now be able to benefit from its Xtra Savings rewards programme.

SA wipe manufacturer Sani-touch is ahead of the...

In the UK a government minister is calling for a new law to ban wet wipes that contain plastic. Labour minister Fleur Anderson argues that around 90% of the 11 billion wet wipes used in the UK per year contain some form of plastic that turns into ...