Sainsbury’s is rolling out its successful Brand Match scheme to online orders from Wednesday 19th August as part of its commitment to ensure customers receive comparative value on grocery brands.

First introduced to stores in 2011, Brand Match instantly compares prices of similar branded items at Asda. If items are cheaper at Asda, Sainsbury’s provides a coupon for the difference and where Sainsbury’s are cheaper, customers receive a coupon to confirm how much money they saved – this system will remain the same for Brand Match online.

The online extension of Sainsbury's Brand Match scheme will see the difference given back to the shopper as a coupon code, up to a maximum of £10, which will be valid for online shopping delivered up to 14 days from the issue date.

Robbie Feather, Director of Online at Sainsbury’s, said: “Customers want to have peace of mind that they are getting good value as well as great Sainsbury’s quality. With Brand Match now available online, customers can be reassured that we're checking prices and doing the maths for them, online as well as in-store.

“We’re committed to putting the customer at the heart of everything we do. Launching Brand Match online is part of the extensive work we’ve been doing to improve our website and our online service, being there for our customers whenever and wherever they want. This is good news for our shoppers and another important step in the growth of our £1bn online business.”

The introduction of Brand Match online follows a trial in Northern Ireland where customers were able to take part in the Brand Match online trial using an exclusive version of the Sainsbury’s website.

With Sainsbury’s delivering nearly 215,000 online orders per week and issuing a total of 230m Brand Match coupons in the last financial year (14/15), this step will allow Brand Match to be recognised as a trusted price matching scheme by UK customers.