Skip to main content

Waitrose hails success of Waitrose ‘pick your own offers’ scheme

| International retailers

Waitrose has hailed the success of new ‘Pick Your Own Offers’ scheme, revealing that 700,000 customers have signed up in the first three months.

Describing it as a “game-changing initiative”, the chain said it was now adding over 250 extra items to the offer, including babycare, free from (including gluten free), health and beauty and additional grocery items. Customers will also have the option to change chosen products from this week which will remain in place until 10 November. And from 11 November they will be able to make ten more changes, in time for the Christmas period. 

Rupert Thomas, Marketing Director at Waitrose, said: “We know our customers like straightforward offers they can trust and that are relevant to them - and their incredibly positive response to Pick Your Own Offers demonstrates exactly that”. 

He added: “The idea of saving regularly really appeals to shoppers, with many selecting items that they usually buy to generate on-going savings. In combination with Brand Price Match and our other promotions, 'Pick Your Own Offers' shows that we offer exceptional value for great quality products.”

Pin It

Related Articles

Spar reports growth of 3.3% as global retail sa...

SPAR, the world’s largest food retail voluntary chain, has seen annual retail sales break the €40 billion mark for the first time, today reporting global sales revenue of €41.2 billion for the year ending December 31st, 2021. The figures represent...

Informal Retail in Africa: Could Technology be ...

Since the turn of the century and consistently for nearly a decade before the COVID-19 pandemic ravished global markets, Africa was home to the fastest growing economies. The shoots of positive growth it demonstrated afforded it the title of the “...

Consumers need a good reason to shop this Black...

Last year’s Black Friday retail sales massively underperformed for many reasons, according to Marino Sigalas, Account Director at The MediaShop. He says that some consumers were not comfortable with the thought of being shoulder to shoulder with o...

Checkers launches deals onto its Sixty60 home d...

Retailer Checkers says that customers using its Sixty60 home delivery service will now be able to benefit from its Xtra Savings rewards programme.

SA wipe manufacturer Sani-touch is ahead of the...

In the UK a government minister is calling for a new law to ban wet wipes that contain plastic. Labour minister Fleur Anderson argues that around 90% of the 11 billion wet wipes used in the UK per year contain some form of plastic that turns into ...