Waitrose has hailed the success of new ‘Pick Your Own Offers’ scheme, revealing that 700,000 customers have signed up in the first three months.

Describing it as a “game-changing initiative”, the chain said it was now adding over 250 extra items to the offer, including babycare, free from (including gluten free), health and beauty and additional grocery items. Customers will also have the option to change chosen products from this week which will remain in place until 10 November. And from 11 November they will be able to make ten more changes, in time for the Christmas period. 

Rupert Thomas, Marketing Director at Waitrose, said: “We know our customers like straightforward offers they can trust and that are relevant to them - and their incredibly positive response to Pick Your Own Offers demonstrates exactly that”. 

He added: “The idea of saving regularly really appeals to shoppers, with many selecting items that they usually buy to generate on-going savings. In combination with Brand Price Match and our other promotions, 'Pick Your Own Offers' shows that we offer exceptional value for great quality products.”