The Johannesburg leg of the Good Life Show took place at the Kyalami International Convention Centre from 26th to 28th July 2024.

Thousands of visitors attended the event and were given an exclusive opportunity to experience and engage in features such as the ‘Woolworths Good Life Kitchen with PlantLove’ and the ‘Woolworths Masterclass with PlantLove’; join in informative talk sessions hosted by ‘SimplyBiz, powered by Nedbank’; cheer on participants in the SA Chefs ‘Plant-Based Chef of the Year Competition’; move their bodies in the ‘Made to Move Fitness Area’; and discover, taste, test and purchase hundreds of high-quality plant-based, natural, organic, free-from and eco-friendly products.

Woolworths Foods Chief Product Development Officer, Marisa Munroe elaborated on the success of the Woolworths x Good Life Show partnership. “Visitors found the demonstrations by our developmental chefs most inspiring. Our Woolies chefs and product developers really value the engagements facilitated through a show like this, as they're exposed to people who are conscious about making better food choices, while taking the planet and communities into consideration too. Being in touch with our customers’ evolving world of food, as well as their ever-shifting health and wellness needs, puts us in the best position to respond with inspiring solutions that are relevant and meet their requirements. As a retailer, we are aware of the role that we play and can continue to play in making good food easily accessible.”

“As a proud supporter of the small business economy, SimplyBiz, powered by Nedbank is always eager to collaborate with like-minded brands that are committed to unlocking growth opportunities for small businesses,” says Monique Chinnah, Senior Manager: Design and Development at Nedbank. “The Good Life Show provided us with an exciting platform to empower small businesses with critical business skills through a series of Small Business Talks as well as afford them with market access opportunities to showcase and sell their products to prospective customers and buyers. This is in line with our purpose to use our financial expertise to do good for businesses.”

Vanessa Jarvis Findlay, the Founder, Chef and Owner of NEKED Food said: “Participating in the Good Life Show was an absolute pleasure, and I thoroughly enjoyed myself throughout the event. The atmosphere was electric, the audience was engaging, and the energy was simply infectious. It was truly a joy to share my passion for cooking with such a receptive and enthusiastic crowd.”

Katlego Mlambo, Executive Sous Chef Four Seasons, The Westcliff and MasterChef South Africa Judge said: “Being part of the Good Life Show event this year was a great experience. Not only did I get the opportunity to demonstrate and prepare an amazing plant-based dish, but I also was able to interact and engage with the crowd. I have a passion for cooking, and to be able to share something which I have created with my own two hands is always a thrilling and inspiring experience.”

Heidi Warricker from Live Events says: “Once again, we served up a show filled with innovation, culinary treats and a diverse range of eco-friendly and healthy living products. The Good Life Show catered to anyone interested in the latest trends and lifestyle changes, and all feature areas were a huge hit. As Africa’s only sustainable food, drink and lifestyle event, all our exhibitors were passionate about sharing their products and knowledge with visitors while our chefs and mixologists were excited to showcase their dishes to the crowd. We would like to thank all our visitors for supporting the event, as well as supporting all the South African small businesses who participated in the Good Life Show.”

Planning for The Good Life Show 2025 has already commenced, and the event will have even more on offer, including a ‘Tasting the Future’ conference, awards for excellence and innovation, workshops and tastings and more live entertainment! Next year’s event will also have a strong focus on health, wellness, fitness and living more holistically.

Some Good Life Show Attendee Feedback:

“Had the best time. The wide variety of vendors, the tasters and the cooking classes were all top tier. Sad it’s over.”

“The show was wholesome, I learned so much about plant-based food, drinks and overall sustainable living.”

“What a wholesome show.  Thank you so much for an unforgettable experience, we learned, we ate, and we connected. I love that everyone brought their A-game”

“I had an amazing time at The Good Life Show! I was thrilled to discover the rich flavours and benefits of African indigenous foods, and I appreciated the focus on healthy, organic, and sustainable eating and living. The show was a true celebration of wellness and environmental consciousness.”

“Thanks for creating such an incredible food show. It was a delightful journey with lovely taste testers and friendly individuals. Can’t wait for the next show.”

“It was an absolutely educational, healthy and fun event.”

“Thank you for a lovely and informative event I learnt a lot about our eating lifestyle and habits especially important acne of gut health thanks to all the businesses.”

“That was an amazing event filled with a lot of learning about eating healthy.  Thank you for bringing this event to us I used to think eating healthy I have to eat boring food but the is so many things that one can enjoy while eating healthy and taking care of our body.”

“Thank you, Good Life Show, for such an amazing event I can’t wait to attend events like this again.”

“My experience was exceptional; I had a blast tasting new plant-based items which was interesting and very delicious.”

“This was really an amazing event. A good combination of health under one roof. Everyone was so friendly, and the vendors were all ready to showcase their products”.

“Had the best time. It was informative and educational. And everyone was so friendly & welcoming. Learned so much about plant-based products and how to prepare and use them.”

“Tasted so many delicious foods, sauces, atchars, and the skin care products were lovely.”