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Freshstop launches three new in-house fast food lines

| On the move

FreshStop, a convenience retail brand with 227 stores in its network, has introduced three new lines to its in-house fast food brands.

The new concepts, Hooked On Fish, Mr Brown’s and Grill to Go, join the 21 Crispy Chicken outlets, two Doughnut Delite outlets and 12 Biltong Bars, that is already up-and-running at FreshStop at Caltex stores across the country.

Hooked On Fish, an in-house fish and chips brand, offers customers a healthier fast food option.

“The first Hooked On Fish outlet opened at FreshStop Amber Service Station in Gauteng in November 2014. We have, to date, opened four Hooked On Fish outlets and we are planning to roll-out an additional five by the end of the 2016,”says Joe Boyle, a director of FreshStop.

Mr Brown’s, a smoked BBQ product that originates from the Southern USA, is a standalone brand that has partnered with FreshStop and has three outlets open in Hillcrest, Gilletts and Cato Ridge in the Durban area.

FreshStop’s latest venture, an exciting burger/mixed grill concept called Grill to Go, opened its first outlet at FreshStop Penlyn in Cape Town in December 2015. A second outlet opened in Maclear in the Eastern Cape in January and a third 3rd in Mafikeng in June, with another five outlets expected to open before the end of the year.

“Convenience retail brands must have a solid food-service strategy to be successful in today’s rapidly changing retail environment and our selection of fast food concepts with form part of this future view of our business,” says Boyle.

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