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Pick n Pay’s next step to smart(er) online shopping

| On the move

First SA retailer to offer a ’set it and forget it’ service that automatically re-stocks shoppers’ most needed items. Pick n Pay has launched another online innovation – this time an online scheduled grocery delivery service that enables customers to set up an automatic weekly or monthly delivery of items they buy regularly.

Removing the hassle of manually placing regular online orders for essentials, this new online shopping feature, called Grocery Genius, offers customers an easy and more convenient way to re-stock products - from the week’s groceries to monthly pantry and household items.
Pick n Pay was the first retailer to launch online grocery shopping in South Africa and has now become the first supermarket to introduce this future-focused grocery service. Gaining traction overseas with companies like Amazon Prime, this new service is expected to further change the landscape of how customers maximise convenience when shopping for their groceries.
After a successful pilot with a group of shoppers last year, this service is now available to all Pick n Pay online shoppers. “It is as easy as ‘set it and forget it’ and the feedback has been very positive as time-saving has always been a major priority for our customers,” says Georgina Muirhead, Pick n Pay: Online Manger.
Explaining how it works, she says that customers will fill an online trolley by selecting the products they want delivered regularly. Majority of these items will likely be found in their ‘personalised favourite aisle’ on their profile which shows the items they purchase most often. Customers then select the day of the week or date of the month they’d like them delivered. “It is as simple as a few clicks,” Muirhead adds.
“Customers only need to set up their scheduled delivery once and their basic shopping needs will be fulfilled weekly or monthly with no further action required.”
Pick n Pay’s full online shop range is available for the scheduled delivery service, and customers will continue to earn Smart Shopper points for all their online shops.
The Grocery Genius service is free and delivery for customer’s first scheduled delivery will be free. Thereafter customers only pay the standard delivery fee (R60). Customers can cancel or pause the service at any time - for instance if they go on holiday - at the click of a button on their mobile or desktop.
“We also remind customers three days before their scheduled order is set for delivery should they wish to add or remove any products to their online trolley. If customers forget to remove items they don’t need that week or month, they can simply return these items with the driver or in-store,” says Muirhead.
This is the ideal solution for those with limited time, or for customers who want to avoid the tedium of repeat purchases at every shopping trip, or online. “Our scheduled delivery shopping solution means those little annoyances like running out of milk or pet food late in the evening can be avoided. It also helps with stocking up on big or bulky items like toilet paper or heavy dog food. This service takes away any hassle for customers as it is automatically delivered straight to their front door.”
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