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Shoprite launches Xtra Savings rewards programme

| On the move

The Shoprite Group is launching a rewards programme for its Shopite branded stores on Monday 12 October 2020.

The new Shoprite Xtra Savings card will benefit customers with immediate cash savings and launches a year after the Checkers Xtra Savings rewards programme, with more than 5 million customers signed up for and which put more than a R1bn back in the pocket of consumers through savings and discounts in the last year.

Xtra Savings will - in time - become the country’s biggest rewards programme reaching the Shoprite’s Group 19.3 million shoppers across South Africa. It comes at a time when customers are increasingly looking for value after the lockdown restrictions have put household income under pressure.

“The success of Xtra Savings is its simplicity and transparency. No points and no levels, it’s all about straight-forward instant savings on things you actually need,” explains Neil Schreuder, Chief of Strategy and Innovation for the Shoprite Group.

Shoprite Xtra Savings customers will receive instant discounts of up to 40% off on everyday essentials (such as a saving of R70 on two packs of 2kg Sunlight washing powder). There will also be added benefits in the form of free airtime (for example R60 free airtime when buying Pampers nappies), and additional savings on combo deals, which are applied automatically at the till.

Shoppers can sign up for Xtra Savings FOR FREE in under 60 seconds via any of the following channels:

·         WhatsApp (add (+27 87 240 5709 as a contact and say “Hi!”)

·         USSD (simply dial *134*569*CARDNUMBER#)

·         Online (visit shoprite.co.za)

·         In-store


Xtra Savings cards can be used interchangeably at both Shoprite and Checkers branded stores - although they are only applicable to the respective brand’s promotions and discounts.

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