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Smart Shopper celebrates customer loyalty over 10 years with over R1 billion in rewards

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South Africa’s most loved and awarded retail loyalty programme, Pick n Pay Smart Shopper, is celebrating its loyal members as the programme marks its 10th anniversary by offering them a share of more than R1 billion in rewards over the next few weeks


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Pick n Pay Smart Shopper was introduced in 2011 and offered members the opportunity to earn points on their grocery purchases. It has since evolved to include a diverse set of benefits.

“A decade of Pick n Pay Smart Shopper is thanks to our loyal customers. They’ve walked this journey with us and actively participated in its evolution and success. The R1 billion and more in savings, prizes and points over the next few weeks is our way of saying thank you to them for choosing Pick n Pay and for helping us make Smart Shopper South Africa’s most loved retail loyalty programme,” says Andrew Mills, Marketing Group Executive at Pick n Pay.  

Smart Shopper was this month named Most Used Loyalty Programme in South Africa in the SA Loyalty Landscape White paper; Coolest Loyalty Programme in the Sunday Times Generation Next Awards 2021, and South Africa’s Favourite Retail Loyalty Programme of the Decade in the Sunday Times Top Brands survey.  

Smart Shopper has become increasingly relevant since its launched 10 years ago with loyalty members using its benefits to navigate tough economic times.  The programme has more than 8.5 million active members and delivered more than R3.5 billion in savings to customers in 2020 alone.

Smart Shopper Smart Prices provide customers with immediate savings when using their card in-store or online. Real Cash Back rewards customers with points which can be used directly at any till point or online within 12 months from earning them.  

“Our customers most love that Smart Shopper offers them real value in terms of rewards and savings. These rewards extend beyond the doors of Pick n Pay and it’s thanks to our suppliers and partners that we are able to offer our loyal customers so much value” says Mills.

Partners where Smart Shoppers can either earn or spend points, include bp, TymeBank, LIFT airline, vida e caffe, Planet Fitness, Europcar, NetFlorist, Intercape, Spur and Ster-Kinekor. Even key Pick n Pay partners – Discovery Vitality, Standard Bank UCount, Absa Rewards, Momentum Multiply and Vodacom - are joining the 10th anniversary celebration by offering various promotions.   

“Our partners add exponentially to the benefits that we offer our Smart Shoppers, and we are thankful that they recognised the value in the programme to come on board.” 

To receive a share in the more than R1 billion in rewards, which includes instant savings, competition prizes and Smart Shopper points, loyalty members need to ensure that they have registered their card on Pick n Pay’s various registration channels.

How to register a Smart Shopper card:  

  • www.pnp.co.za– select the Smart Shopper tab
  • Pick n Pay WhatsApp Chatbot service on 060 070 3037
  • USSD service (*134*930*CARDNUMBER#) on a mobile phone
  • In-store kiosk
  • PnP App
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