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Pick n Pay broadens reach of affordable school clothing

| On the move

As the back-to-school season approaches, parents often face the challenge of managing costs. Pick n Pay Clothing is making it easier by expanding its budget-friendly back-to-school range, now available in an additional 140 stores, bringing the total to 445 stores.

The range includes school shoes, socks, short and long-sleeve shirts, shorts, and pants. Hazel Pillay, General Manager of Pick n Pay’s growing Clothing segment, highlights the popularity of their affordable shoes, starting from just R99.00. To add more value during this financially demanding period, the clothing retailer is offering a Buy 2 Save 20% discount on the entire range until 21 January 2024.

Pillay emphasises the significance of school wear in a child's wardrobe, ensuring that customers have access to a quality school range at affordable prices, consistent with the brand's commitment across all ranges. The current promotional deal stands out for its uniqueness and competitiveness, aligning with Pick n Pay's dedication to providing customers with exceptional value.

“Our expanded list of stores this year means our affordable back-to-school range is now more accessible to customers, catering to the diverse needs of families,” says Pillay. While customers have already started shopping from the range, stores remain stocked, and Pillay anticipates a surge in shopping activity in the week leading up to the school reopening.

Pick n Pay Clothing continues to gain market share by strategically expanding its offerings, which includes bolstering its kidswear category. This enhanced accessibility to schoolwear, a crucial aspect of a child's wardrobe, will further solidify Pick n Pay Clothing as a go-to destination for families seeking affordability and quality.

Pick n Pay supermarkets are also looking to ease financial burdens for parents. Through its Smart Shopper programme, the retailer will reward 10 Pick n Pay customers with up to R50,000 each towards school fees and refund up to R600 000 stationery purchased at QualiSave stores.

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