Skip to main content

Growth in iced tea outpacing other soft drinks

| Research tools

Global iced tea consumption exceeded 35 billion litres in 2015, according to a new report by food and drinks consultancy Zenith International.

Since 2010, the market has grown by 44%, well above the 25% rate for all soft drinks. Zenith attributes its strong growth to consumers’ greater health awareness, choosing beverages that offer health benefits and thirst-quenching properties without compromising on taste.


Points highlighted by the 2016 Zenith Global Ready-To-Drink Tea Report include:

  • Asia Pacific has a commanding 72% volume share led by China and Japan, yet the region’s consumption per person is less than half that of North America and only slightly higher than Europe.
  • North America enjoys the highest consumption per person, recording robust growth fuelled by innovation and promotion of the category’s health positioning.
  • Europe’s performance has been mixed, with West Europe witnessing steady growth and East Europe posting a decline, primarily due to reduced consumer purchasing power in some countries and greater price sensitivity.
  • Latin America and Africa Middle East achieved the highest growth rates of over 10% a year between 2010 and 2015.

“Ready to drink tea has multiple attractions for millennial and other adult consumers,” commented Zenith Chairman Richard Hall. “It’s refreshing, light, natural and generally healthy, with a heritage as well as provenance that consumers increasingly value. New lower calorie launches have added extra appeal.”

Zenith forecasts that consumption will continue growing by 4.4% a year to reach almost 44 billion litres by 2020.

Pin It

Related Articles

More Pick n Pay smart shoppers switching points...

Pick n Pay Smart Shopper customers are increasingly spending their points on airtime and data, a popular loyalty reward exclusive for retailer Pick n Pay.

Mr D versus Checkers Sixty60, Woolies Dash, Ube...

By: Staff Writer - MyBroadBand Mr D Groceries has partnered with Pick n Pay stores across South Africa to give shoppers access to more than 27,000 food products at in-store prices – including drinks, meat, snacks, fresh produce, and more.

These are South Africa’s most popular loyalty p...

By: Lynette Dicey - BusinessLive Loyalty programme usage in South Africa has grown from 67% in 2015 to 76% in 2023/2024 across both gender and income categories, says the most recent “South African Loyalty Landscape Whitepaper” by Truth &...

New Research Finds 84% of South Africans Demand...

NSF study shows a significant shift towards ethical consumerism is underway in South Africa, with a majority of consumers calling for clear animal wellness transparency and compliance. 

Take heed of these new retail trends that emerg...

By Karen Keylock | National Retail Services Manager at Nedbank Commercial Banking South African consumers are under financial strain and, consequently, the way they shop has changed. And with further economic uncertainty expected in the coming ye...