Skip to main content

Does turkey still rule the roost at SA's Christmas lunch tables?

| Research tools

We find out which roasts are the most popular choices for festive menus. The turkey is still a popular choice for the Christmas table roast – along with the leg of lamb and gammon.

This according to local retailers‚ who mostly import the bird from the US and Brazil.

Supermarket chain Pick n Pay said that the turkey is as popular as ever‚ but that other cuts also sell really well over the festive season.

“Customers love to celebrate Christmas with a special meal‚ whether it is cooked on the braai or in the oven. We have some great turkeys of between 6-8 kg for sale over the festive season‚ together with special stuffed duck and chicken.

“Lamb‚ chicken and duck are all really popular during the festive season and are all produced locally by South African farmers‚” said the retailer’s strategy and corporate affairs executive‚ David North.

Theresa Rowlands from Braeside Butchery Meat Market in the Johannesburg suburb of Greenside‚ agreed. “We're selling just as much as in the past years‚” she said.

Braeside imports its turkeys from Brazil.

According to Kevin Lovell‚ of the South African Poultry Association‚ most of the country's turkeys come from either Brazil or the US‚ with the bulk of the demand seen seasonally.

“Our market for whole turkeys is mostly seasonal. Globally turkeys are a relatively minor meat‚ compared to chicken. It's just not that popular anymore‚” he said.

Jürg Kung‚ of Wholesale Meats‚ said: “Any turkey products‚ leg of lamb and gammon” are top sellers in December.

Executive chef at the Michelangelo Hotel in Sandton Trevor Boyd said that he will be serving guests turkey on Christmas Day. "Not everyone will have it‚ but it's expected."

Other popular choices are not meats traditionally associated Christmas Day.

"Clearly gammon is gonna be popular always‚ but people also want the luxuries they don't always get to have like lamb and beef fillet."

Boyd said roasting a turkey has become easier as supermarkets package the birds with helpful gadgets and instructions.

“The turkeys of today are designed to help you. They're packaged with instructions and they've got their own little thermometer.”

Boyd recommends spreading butter under the skin of the turkey's breast to retain moisture in the cooking process.

He said that last year it was tough sourcing the bird‚ but that this was not a challenge this year. – TMG Digital

Related Articles

Checkers killing Pick n Pay in home delivery

Daily Investor Pick n Pay CEO Sean Summers said they started home delivery two decades ago but that Checkers took the lead through their Sixty60 service.

How much money cashiers, trolley collectors, an...

Employment and Labour Minister Thulas Nxesi gazetted the new sectoral determinations for workers in South Africa’s wholesale and retail sectors in the first quarter of the year, which reveals the minimum baseline wage for workers in the sector for...

Woolworths bosses score massive R255 million pa...

Woolworths released its annual remuneration report for 2023 – revealing how much the retailer’s top execs earned over the last financial year.

Cheapest retailer for a full basket of grocerie...

A recent consumer report compared the prices of 23 grocery items across four of South Africa’s most popular food retailers – revealing Shoprite as the cheapest option.

Pick n Pay smart shoppers ‘sit on’ R250 million...

Cash-strapped consumers might unknowingly have extra cash in their wallets. Pick n Pay has reported that over 11 million customers have unclaimed Smart Shopper points already loaded on their card, totalling over R250 million in cash-back rewards.