Skip to main content

The 10 most influential brands in South Africa

| Research tools

Ipsos has released the results of a new survey measuring the influence that brands have on South Africans.

The survey looked at, and ranked, the most influential brands locally, and offers a case study perspective on the dimensions that drive each brand’s influence.

These dimensions – which differ slightly from country to country – include a brand’s perceived ‘Leading Edge’, ‘Respect’, ‘Presence’, ‘Trustworthiness’ and ‘Engagement’.

A total of 3,619 adult South Africans, 18 years and older, were interviewed.

They were randomly selected and interviewed face-to-face in their homes and home languages. Interviews were conducted all over the country, from metropolitan areas to deep rural areas, Ipsos said.

Out of the top 10 brands – four are retail names.

This is likely as a result of retail outlets becoming a one-stop household management destination, by offering banking services, payments on utility bills and licences, as well as becoming distribution points for social grants and allowing people to send money to each other quickly and effectively, Ipsos said.

It added that South Africa is also unique in the brands that have come out tops when comparing it to the top-10 list in other markets, which has been dominated by digital and tech brands.

The Top 10 Brands Most Influential Brands in South Africa are as follows:


Pick n Pay


Shoprite/Checkers

Shoprite truck


Coca-Cola


Colgate


Vaseline


Spar


Sunlight


WhatsApp


Woolworths


Koo


Read: 6 trends you need to know about if you want to open a franchise in South Africa in 2019

Pin It

Related Articles

SA retail market pressure prevails

By Nick Paul, Senior Editor, Trade Intelligence.  Did you know that Checkers does R27 billion more turnover than Woolworths Food – a gap that is increasing as the two compete for the disposable income of upper-middle class shoppers? Or that Boxer...

Checkers smashes Pick n Pay in home delivery pr...

By: Myles Illidge - MyBroadband It is cheaper to shop using Checkers’ Sixty60 grocery delivery app for everyday grocery items than to use Pick n Pay’s asap! service, a MyBroadband analysis has revealed.

More than 30% of income for minimum wage earner...

By: IOL The cost of a “survival basket” of food in South Africa at the beginning of 2024 is R1 503, which is 6.07% more than last year, and will see minimum wage earners spend 34.5% of their earnings to buy food.

Three-day weekends ahead? South Africa’s four-d...

By: Xolile Mtembu - IOL The results for the South African trial of the four-day work week model are out and they show a resounding success among companies who participated.

Checkers killing Pick n Pay in home delivery

Daily Investor Pick n Pay CEO Sean Summers said they started home delivery two decades ago but that Checkers took the lead through their Sixty60 service.