Skip to main content

Shoprite expands R5 offering, adds sanitary pads to range

| Social Responsibility

With 1 in 5 households reporting weekly hunger, and a record 7.2 million unemployed people in South Africa, Shoprite has intensified its efforts to provide customers with products that are affordable and accessible.

While many have come to disregard the R5 coin’s purchasing power, Shoprite continues to look for ways to stretch it even further, by selling food and other essentials that require just a single coin.

The first of these was Shoprite’s 600g in-house brown bakery bread, which still retails for only R4.99 - the same price as when it first launched in April 2016. Over the last five years, there has been zero inflation on this product - and stores have sold more than 266 million loaves.

In 2017 Shoprite introduced discounted deli meals so that hard-pressed consumers with only R5 in their pocket can afford to eat. Just in the last 12 months, stores have served more than 23 million meals to customers for R5 or less, with the three most popular being:

     large igwinya (vetkoek)

     chicken hot dog

     fried egg & tomato sandwich

Now Shoprite is expanding its R5 offering to include sanitary pads for women and girls - items that it believes is a basic human right.

Manufactured locally, the pack contains eight individually wrapped maxi pads, and are available exclusively from Shoprite and Usave supermarkets for just R5.

On top of these R5 initiatives, the Shoprite Group continues to look for other ways to help its customers save money: the Xtra Savings programme has saved consumers more than R2.1 billion between July and December 2020.

And since the start of the national lockdown, the Shoprite Group has intensified its food security efforts, donating more than R100 million in surplus food to organisations spearheading several critical initiatives around the country.

Related Articles

Engen and FoodForward SA help bring some festiv...

Engen has collaborated with FoodForward SA to offer residents of the South Durban Basin a beacon of hope and supported those in need.

Engen fuel helps make dreams come true

Engen has donated fuel to the value of R20 000 to the Reach for a Dream foundation to help fulfil the dreams of children fighting life-threatening illnesses.

Engen employees help support Aged Valley Home i...

Moved by a visit to Aged Valley Home in Lavender Hill, Engen employee Giannina San Giorgio used the company’s Employee Community Partnership Programme (ECPP) to rally colleagues to support their local community.

The ultimate Sixty60 delivery

Checkers Sixty60, South Africa’s fastest grocery delivery service, partnered with Brad Binder, the fastest South African on two wheels, to deliver a young athlete’s dream.

Engen volunteers join hands with FoodForward SA...

Engen employees recently stepped up to help with the ‘Foodbanking Process’ at FoodForward SA in support of World Food Day celebrated on October 16th..