Skip to main content

Pick n Pay pledges R100 000 to SA Guide Dogs Association 70 Days of Giving initiative

| Social Responsibility

After sponsoring Luca, a black Labrador puppy, to be trained as a visually impaired helper from the SA Guide-Dogs Association for the Blind, Pick n Pay Pet Club is continuing their support for the organisation.

The Association’s 70th birthday celebrations include a 70 Days of Giving campaign, aiming to raise R700 000 in 70 days. Pick n Pay, encouraged by the support from their Pet Club members who support the retailer in giving back to animal NGOs, has committed to raising another R100 000 donation.

In 2020, Pick n Pay donated R100 000 to sponsor Luca’s training as a guide dog. Last November, he moved in with his new owner Jenny Pretorius in Fish Hoek. Pretorius is deaf and blind so Luca assists her as a hearing as well as a guide dog. “Since Luca has been with me, he’s been helping me get my life together again after the death of my last guide dog. We love working as a team and are very happy together,” Pretorius said.

Pick n Pay has launched a limited-edition SA Guide-Dogs Association reusable shopping bag – made from recycled plastic bottles – which has a beautiful picture of Luca and other service dogs. “These will be sold in-store for R40, with R5 from each bag sold, as well as five percent of sales of Nutriphase dog food – Pick n Pay’s exclusive premium pet food made by a local supplier – donated to the Association. Customers can also donate their Smart Shopper points via the PnP app or instore kiosk ” said Andrew Mills, Group Executive Marketing at Pick n Pay

“Our customers closely followed Luca’s journey – and even named him – so we knew they’d want to be part of helping raise funding for the Association. It’s heart-warming to see how much our customers care and want to be part of this incredible initiative.”

Jackie Quail from the SA Guide-Dogs Association said ever-increasing costs means they had to dig deeper into their pockets to keep their dogs healthy and happy. “We are extremely grateful to Pick n Pay and encourage shoppers to support 70 Days of Giving so we can continue to change the lives of humans and doggies alike.”

Since the launch of the Pick n Pay Pet Club three years ago, members have saved a total of over R10-million in discounts and bonus points.

The campaign is running at selected Pick n Pay Supermarkets and Hypers countrywide until July 18 2023.


Related Articles

Engen and FoodForward SA help bring some festiv...

Engen has collaborated with FoodForward SA to offer residents of the South Durban Basin a beacon of hope and supported those in need.

Engen fuel helps make dreams come true

Engen has donated fuel to the value of R20 000 to the Reach for a Dream foundation to help fulfil the dreams of children fighting life-threatening illnesses.

Engen employees help support Aged Valley Home i...

Moved by a visit to Aged Valley Home in Lavender Hill, Engen employee Giannina San Giorgio used the company’s Employee Community Partnership Programme (ECPP) to rally colleagues to support their local community.

The ultimate Sixty60 delivery

Checkers Sixty60, South Africa’s fastest grocery delivery service, partnered with Brad Binder, the fastest South African on two wheels, to deliver a young athlete’s dream.

Engen volunteers join hands with FoodForward SA...

Engen employees recently stepped up to help with the ‘Foodbanking Process’ at FoodForward SA in support of World Food Day celebrated on October 16th..