Skip to main content

Pick n Pay helps communities affected by western cape storm and fires

| Social Responsibility

Retailer Pick n Pay stepped in to help Western Cape communities affected by extreme weather conditions over the weekend.

Trees were uprooted, houses destroyed, vehicles blown over and fires fanned by strong winds, while electricity infrastructure was also damaged causing widespread outages.

Pick n Pay mobilised teams to assist some of those impacted and have been visiting the Paarl area since Monday handing out hundreds of hot meals for affected people, both young and old.

More than 100 displaced residents of Groenheuwel were served a hot meal of mince, macaroni, mixed vegetables and juice after their houses burnt to the ground on Saturday. The affected people, including adults and children, are being housed at the Groenhewel library.

Families at New Orleans Park were also served meals, while 100 hot dogs were handed out to the homeless in the Bergrivier area. On Tuesday, the Pick n Pay team continued to lend support with soup and bread donated by Blue Ribbon, to members of the Kayamandi community in Stellenbosch who were affected by the extreme weather conditions.

“It has been heart-breaking to witness the devastation wrought by wind and fire, leaving homes damaged or destroyed. Yet, amidst despair, it's remarkable to see the resilience of communities, finding solace in something as simple as a hot meal. At our stores, we are deeply committed to supporting our surrounding communities every day. However, in times of disaster, this commitment intensifies. We believe in lending a hand and doing good wherever we can. We stand ready to assist authorities and aid efforts, ensuring that support reaches those who need it most during this challenging time,” says Vaughan Pierce, head of Environmental, Social, and Governance (ESG) at Pick n Pay.

Pick n Pay customers who would like to contribute to those impacted can donate non-perishable goods into trolleys at the entrance of stores around the Western Cape.

Pin It

Related Articles

As South Africans prepare to spoil loved ones this Valentine’s Day, 28 previously unemployed young people are finding fresh hope of their own with the Shoprite Group’s first-ever Retail Readiness Programme (RRP) intake within its…
The Shoprite Group has opened applications for its 2026 bursary programme, offering financial support and a guaranteed pathway into employment for ambitious students in Retail Business Management, Accounting, Supply Chain and Log…
Pick n Pay continued its inaugural “Project School Takeover” at Kleinfontein Primary School near Swellendam, marking the second of three rural school interventions this month in communities where the retailer operates.
Over 1 000 young South Africans have recently been enrolled in the Shoprite Group’s seven-week Retail Readiness Programme (RRP), including a new cohort from Khayelitsha. 
Boxer Superstores continues to strengthen its commitment to safer communities through ongoing support for Victim Friendly Facilities (VFFs) at SAPS stations across South Africa.