Vegiking Lifestyle Supermarket officially opened its doors in Secunda at the end of last month. The Lifestyle franchise, owned by the ICC Buying Group, offers franchisees the opportunity to own supermarkets, hardware and building supply stores and liquor outlets that can compete with other national retail brands.

Joint owners André Botha, a former engineer, and Madalena Faulha, who hails from a family of grocers, were extremely happy with the new look of the store. Faulha is the current owner of Vegiking Fruit and Veg that has been doing business in the Lifestyle Centre since 2001.

The store, previously a Foodzone, has had a complete renovation, including new raised ceilings, extensive lighting, new tiles, modern shelving with a wooden finish, large-print branding and proper merchandising with extensively stocked shelves.

ICC’s Gert Scheepers is upbeat about the success of this store after the hard work, focus and dedication the owners displayed during build-up.

Manny Gouveia, Lifestyle franchise manager, was proud to showcase the first Lifestyle Supermarket that is aimed at the higher LSMs.

“We have elevated the offering to a level that can compete with any well-known supermarket brand at a fraction of the start-up and monthly costs. Our prices are extremely competitive and we have service areas that can compete confidently worldwide.”