Shoprite now has an online liquor store, LiquorShop Online, where customers can shop for more than 3,000 drinks and accessories for delivery nationwide.

Staff Writer | Business Insider SA

The online store is an extension of its standalone liquor store, LiquorShop, and comes after its brick-and-mortar store was voted South Africa’s favourite liquor store.

“As with its physical stores, LiquorShop Online will focus on offering unbeatable value across a massive range. Products will retail at supermarket prices, and customers can link their Xtra Savings cards to benefit from deals online,” the retailer said on Monday.

The move bolsters its liquor sales, which currently represent 5.5% of Shoprite’s sales in South Africa. Of the group’s 1,726 stores in South Africa, 537 are its liquor outlets.

LiquorShop Online is having a launch special with limited stock of Johnnie Walker Blue Label on offer for under R1,000 - a discount of R1,700. Customers can bag up to 25% in savings on other products.

Gauteng and Western Cape customers will receive free delivery for orders over R450 and a delivery fee of R75 will be charged for any order less than R450. In other areas, the delivery fee is R150 for orders of less than R1,000.

While the store offers everyday alcohol products, it also has rare finds such as high-end spirits that are not available in local stores and are exclusive to the new Shoprite store.

Its premium online products include a rare bottle of a Remy Martin Louis XIII Cognac, which is selling for R69,999. It also has a Bunnahabhain 25-year-old Islay Single Malt Scotch Whisky that is going for R5,999.

A limited edition 23-year-old Springbank Single Malt Scotch Whisky, which has been bottled under Checkers LiquorShop’s exclusive Private Barrel Co. range of whiskies, is also available. The whisky is selling for R3,799.

The online outlet will also stock a range of sought-after premium wines, such as The Jem Waterford Estate, Closilo Kopbeen Pinotage, and De Wetshof Bateleur Chardonnay.