Skip to main content

Global milk consumption up 2,4%

| Supplier news

The global market for drinking milk continued to grow in 2015, rising by 2,4% to 251 billion litres, according to a new report from leading food and drinks industry consultancy Zenith International.

White milk remains by far the most commonly consumed type, capturing 93% of total volume, with flavoured milk accounting for the remaining 7%. Both segments are expected to strengthen in the years to 2020, with annual growth of 2% and 7% respectively.

The majority of consumption takes place in the Asia Pacific region, with volume in excess of 130 billion litres, or 52% of the global market. This is followed by West Europe, North America and Latin America, with a combined share of 35%.  Sales in all regions apart from North America increased in 2015.

Innovation is widespread in the industry, with manufacturers striving to capture market share through offering consumers added value.

"Milk is inherently functional and offers a natural combination of minerals and vitamins. The industry has embraced innovation in order to invigorate the category as competition intensifies with other beverage sectors," says Zenith market intelligence director Esther Renfrew.

The 2016 Zenith Report on Milk Innovation identifies nine key trends and themes driving new product development initiatives since 2014:

added protein;


 vitamin and mineral enriched:

gender focus:




sports nutrition; and

weight management.

The report also offers an overview of the global milk market, with market insights covering global and specific regional trends as well as challenges and opportunities.

The 2016 Zenith Report on Milk Innovation contains profiles on 69 brands launched between 2014 and 2016 across five regions under seven categories.

Related Articles

Festive family fashion alert - Pick n Pay unvei...

Forget fugly clichéd holiday-themed jerseys: matching family pyjamas is the latest craze for the holidays and is flying off the shelves, says Pick n Pay Clothing.

Liberty Accelerates Unclaimed Benefits Pay Outs 

As part of its ongoing Unclaimed Benefits Funds tracing efforts, this year, Liberty has identified in excess of 13 000 people and paid over R105 million to members and beneficiaries who had a legitimate claim.

Shoprite and Checkers support small suppliers t...

Shoprite and Checkers are helping small suppliers grow their volumes this Black Friday as customers flock to its stores looking for value on everyday essentials and groceries between Thursday, 23 November and Sunday, 26 November 2023. 

Supermarket chain set to appeal judgment in ‘si...

By: Chevon Booysen - IOL Retail giant Pick n Pay has indicated its intention to appeal a Western Cape High Court judgment to damage all print works, all printed materials, product packaging, and the like bearing the infringing get-ups similar to ...

Woolies pulls Israeli couscous after 'credible'...

By: Ahmed Areff – Fin24 Woolworths has pulled Israeli-imported pearl couscous from its shelves, but has emphasised that the move was preemptive due to threats it received and not because it supported a boycott of the country’s products or was pro...