Tiger Brands, the owner of Enterprise food products such as polony, viennas and Russians, has kept the factories closed in the aftermath of the listeriosis outbreak but on Tuesday said preparations for their reopening were "advanced".

This follows health minister Aaron Motsoaledi’s announcement on Monday that the listeriosis outbreak is officially over. The announcement could see Tiger Brands make moves to restore lost credibility and reopen its production facilities in a bid to claw back market share.

Following the outbreak of the deadly listeriosis in March 2017, Tiger Brands recalled ready-to-eat chilled processed meats and closed four meat-processing facilities. The recall and related costs amounted to R365m, according to the company.

Brand perception

Tiger Brands also incurred a loss of about R50m for every month of ceased operations. "We have not calculated any impact on brand perception," the company said on Tuesday.

But following the government’s announcement, the company said plans to reopen the three factories and an abattoir are advanced. It is liaising with the national department of health to ensure alignment and collaboration ahead of reopening the facilities.

"We have been working very closely with the local municipalities who are responsible for issuing the relevant operating licences and we hope to make an announcement in due course regarding the resumption of certain production activities," the company said in a statement.

Tiger Brands said it had worked closely with national and international listeria experts to get to the bottom of the listeria detection at its Polokwane facility and had implemented suggestions for improvements.

Tiger Brands said it has plans to re-enter the market, without elaborating. "We are mindful that we need to work hard to ensure that we restore trust through our actions," it said.

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