Skip to main content

Food Lover’s Market launches exclusive partnership with Jan Braai Boerewors in time for Heritage Day

| Supplier news

In time for Heritage Day 2019, Food Lover’s Market - South Africa’s leading fresh produce retailer - has announced that it will stock Jan Braai Boerewors exclusively as of September. South Africans will now be able to buy and enjoy the same superior Jan Braai Boerewors countrywide on Heritage Day.

Says Simon Parker, Head of Butchery for Food Lover’s Market, “I can confidently say that this is the best boerewors in the world. Made out of a central facility, to a strict set of standards and with a unique blend of spices, it is unrivalled. You be the judge!”

The desire to launch a superior boerewors has long been a goal for Jan Braai - a passionate advocate for South Africans getting together around a braai.

Says Jan, “Food Lover’s Market has looked into developing a superior boerewors for a number of years and eventually approached me to stock my unique recipe exclusively in their stores. Their overall aim was to ensure that they’re offering the best boerewors in South Africa.”

“It was an appealing proposition as I have wanted to develop a product that is consistent and available countrywide to all braai enthusiasts. I identified a need for South Africa to have a market leader in boerewors - a product that you know will always be consistently superior to its counterparts. No single label from any other retailer guarantees this consistent quality as other butchers don’t use the same casing and meat block from batch to batch.”

Continues Jan, “What makes my boerewors the best? It’s the consistent marriage of spices, quality meat and good processes. While taste can be objective, the spice profile is fantastic in my opinion and will appeal to most pallets. To ensure consistent quality, we have ensured that we always use the same cuts of meat in each batch - 70% beef and 30% pork. Moreover, we take our time making the boerewors, making smaller batches to ensure a superior product.”

A final tip from Jan, “The biggest tip I have is not to “over braai” your boerewors. It’s meant to be enjoyed juicy, so don’t kill it on the braai.”

Retailing at a price of R99.99 for original and thick boerewors and R89.99 for pork boerewors, Jan Braai Boerewors is exclusively available in Food Lover’s Market stores countrywide.



Pin It

Related Articles

Veggie victory as Joburg High Court sets aside ...

By: Sarene Kloren - IOL Lifestyle A new ruling by the South Gauteng High Court in Joburg has overturned an interim interdict to forestall and prevent the seizure of plant-based meat alternatives from South African retail shelves.

Benylin Paediatric Syrup recalled, investigatio...

By: Given Majola – IOL Business Report The SA Health Products Regulatory Authority (Sahpra) together with the South African manufacturer of Benylin Paediatric Syrup – Kenvue (formerly Johnson & Johnson) – have recalled two batches of the coug...

Tiger Brands invests in a multi-million-rand Pe...

Black Cat, South Africa’s most loved peanut butter brand, has a new home following a R300-million capital investment by Tiger Brands. The new peanut butter manufacturing facility is in Chamdor, Krugersdorp, on Johannesburg’s West Rand.

Eskom price hikes are here — How much more cust...

By: Hanno Labuschagne - MyBroadband Eskom’s latest tariff hikes will see many direct residential customers paying between R168 and R792 more per month on their electricity bills.

Take heed of these new retail trends that emerg...

By Karen Keylock | National Retail Services Manager at Nedbank Commercial Banking South African consumers are under financial strain and, consequently, the way they shop has changed. And with further economic uncertainty expected in the coming ye...