Skip to main content

Full cream products are in favour

| Supplier news

Consumers are buying more of Clover Industries’ full cream products and slightly fewer of its low fat offerings, says CEO Johann Vorster.

Promulgated in SA by sports scientist Prof Tim Noakes, a low-carbohydrate, high-fat eating plan has been widely adopted, compelling retailers and restaurants to cater for changing preferences.

Woolworths in October last year launched a "Carbclever" range of foods which excludes ingredients high in carbohydrates, such as potatoes, rice, wheat, grains and legumes.

"They are instead packed with seasonal vegetables, delicious creamy sauces — like coconut-cream curries and cheese sauce — and spicy accompaniments for full-on flavour," Woolworths said when launching the range.

Mr Vorster said in an interview on Friday that Clover had noted a slight shift in consumer preferences from its low fat products to full cream ones.

The dairy products and beverages company buys about a quarter of SA’s raw milk from farmers and makes products such as butter, milk and cheese. As of this year, it also makes custard, yoghurt and desserts.

"We see our full cream milk picking up," he said, adding that Clover’s cream sales were strong over the festive season.

Clover’s butter spread brand, Butro, was also performing well, Mr Vorster said, noting that a few years ago dieters were against fat, though sugar was now seen by many as a bigger problem.

The low-carbohydrate, high-fat eating plan, or "banting" diet, often includes large amounts of full-fat dairy.

But while retailers and restaurants are catering for the niche dietary requirement, the eating plan has been slated

Pin It

Related Articles

By: Nompilo Goba and Jacqueline Mackenzie – Business Live Oceana, the owner of the canned fish brand, has reported a big surge in acceptance among higher-income shoppers
By:  Helena Wasserman – News24 Woolworths has recalled four Country Road mug lines that "unexpectedly break" when hot liquid is poured into them.
Woodlands Dairy, creators of the award-winning High Protein Recovery (HPR) drink, has announced an exciting partnership with Springbok rugby player Manie Libbok.
By: Nick Wilson – News24 Astral Foods, SA's largest poultry producer, is exploring the option of trialling canned chicken as an alternative to the smaller-format pilchard and sardine products making serious inroads in the local animal protein mar...
Woolworths is excited to introduce its latest culinary offering: oven- and pot- ready, ox tripe.