Consumers are buying more of Clover Industries’ full cream products and slightly fewer of its low fat offerings, says CEO Johann Vorster.

Promulgated in SA by sports scientist Prof Tim Noakes, a low-carbohydrate, high-fat eating plan has been widely adopted, compelling retailers and restaurants to cater for changing preferences.

Woolworths in October last year launched a "Carbclever" range of foods which excludes ingredients high in carbohydrates, such as potatoes, rice, wheat, grains and legumes.

"They are instead packed with seasonal vegetables, delicious creamy sauces — like coconut-cream curries and cheese sauce — and spicy accompaniments for full-on flavour," Woolworths said when launching the range.

Mr Vorster said in an interview on Friday that Clover had noted a slight shift in consumer preferences from its low fat products to full cream ones.

The dairy products and beverages company buys about a quarter of SA’s raw milk from farmers and makes products such as butter, milk and cheese. As of this year, it also makes custard, yoghurt and desserts.

"We see our full cream milk picking up," he said, adding that Clover’s cream sales were strong over the festive season.

Clover’s butter spread brand, Butro, was also performing well, Mr Vorster said, noting that a few years ago dieters were against fat, though sugar was now seen by many as a bigger problem.

The low-carbohydrate, high-fat eating plan, or "banting" diet, often includes large amounts of full-fat dairy.

But while retailers and restaurants are catering for the niche dietary requirement, the eating plan has been slated