Skip to main content

Lay's says South Africans prefer a different kind of chips than the rest of the world. Here’s our favourite flavour

| Supplier news

Lay's decision to can its salt and vinegar chips after weak sales has caused a stir among South African chip lovers, who generally prefer spicier flavours than the rest of the world.

“At the end of 2019, Lay’s Salt and Vinegar flavoured potato chips were not performing as well from a sales perspective vis-à-vis the other flavours in our range – which, amongst other insights, led us to believe that our consumers liked other flavours better,” a spokesperson told Business Insider South Africa.

“The business had to take a tough call on whether it was time to give that ‘share of shelf space’ to an alternative, better-performing flavour – which is why we have discontinued the Lay’s Salt and Vinegar flavoured chips.”

The decision was met with some despair on social media:




Please don’t approach me I’m going through a lot. It’s really hard to imagine a world without salt and vinegar lays

See jenna's other Tweets


Vicki Mac Callum@MissVickiMac

South Africa. You need to be strong before you read this. RIP Beloved Lays salt and vinegar. Gone too soon 

Lay's South Africa@LaysSouthAfrica
Replying to @LailaManie

Hi @LailaManie, unfortunately, Lay’s Salt & Vinegar Flavour has been discontinued and will no longer be available in the market. We however invite you to try our new Lay’s Sweet and Smoky American BBQ Flavour. We do hope you enjoy our other flavours from our range too. :)

See Vicki Mac Callum's other Tweets


News24 @News24

Twitter explodes as Lay's South Africa confirms the salt and vinegar flavour is discontinued | @food24 

View image on Twitter

Might as well discontinue alcohol in SA...cause alcohol tastes nicer with Salt and Vinegar Lays to snack on....

See EnricoGolden's other Tweets

An online petition has also been started on to convince Lay's to reconsider its decision. "Salt and Vinegar isn't just a flavour, it's South Africa's flavour," according to the petition organisers.

Lay’s is the world’s biggest chip brand, on sale in 100 countries.

It says that South Africans have a specific preference when it comes to chip flavours.

In South Africa, spicy flavours tend to do well, whereas (broadly speaking)  in the rest of the world cheesy flavours tend to fare better, a spokesperson said.

The top-selling Lay’s chips remain the salted flavour, but the Caribbean onion and balsamic vinegar, and Thai sweet chilli are close contenders. Lay’s says new flavours are planned for South Africa.

Lay’s is owned by Pepsico, which bought South African chips brand Simba twenty years ago.

The US giant is nearing the completion of a deal to buy Pioneer Foods, which owns Bokomo cereals, Liqui Fruit, Ceres Fruit Juice, SASKO bread, Safari dried fruit, Spekko and White Star maize.

Pin It

Related Articles

Elevating every meal: SPAR redefines quality in...

In today's fast-paced world, where every meal is an opportunity to reconnect and savour the moment, the importance of quality ingredients cannot be overstated. The SPAR Group, understanding the crucial role that protein plays in creating memorable...

Shoprite and Checkers opens doors for community...

Emerging farmers from approximately 50 community food gardens across southern Africa will be participating in Market Day on 16 May 2024 at selected Shoprite and Checkers stores.  

Say goodbye to Eskom as you know it

By: Staff Writer - MyBrodband Former Eskom CEO André de Ruyter said the private sector will replace Eskom and take over electricity generation in South Africa.

What Shell leaving South Africa means for its p...

By: Myles Illidge - MyBroadband Liquid Fuels Wholesalers Association of South Africa CEO Peter Morgan says the public shouldn’t panic about potential job cuts or a lack of filling stations with Shell exiting the country.

Retailers, producers of canned pilchards cushio...

By: Philippa Larkin – IOL Business Retailers and producers in the canned pilchards value chain have sacrificed profit margins rather than pass on price increases to the consumer amid a cost-of-living crisis, according to the latest Essential Food...