Skip to main content

Shoprite & Checkers personal care sales soar

| Supplier news

The sale of personal care products have soared at Shoprite and Checkers supermarkets in recent weeks, indicating that South Africans are not letting the lockdown stop them from looking after themselves.

As hair and beauty salons remain closed under level 4 of the national lockdown, this trend is set to continue.

There has been a sharp increase in demand for ethnic hair care, especially extensions, relaxers, conditioners and other treatments. Hair colour products have also gained significant popularity.

The increase is not only because salons are closed. Many people now have more time to do their hair at home and many hair care processes take a considerable amount of time.

Customers that normally bought groceries and household items at Shoprite and Checkers, and then went elsewhere for conditioner or hair colour are likely also trying to do their entire shop at one store. This may account for some of the sales increases.

There could also be some evidence of the “lipstick effect”, where consumers tend to spend more on small indulgences during a time of economic stress.

In cosmetics, nail polish purchases have increased dramatically while face creams, cleansers and skin refreshers dominate the skincare category. Shaving products, specifically men’s disposables, are also growing strongly.

Shoprite and Checkers will continue to serve customers to the best of their ability in accordance with the level 4 lockdown regulations.

 

Pin It

Related Articles

By: Nompilo Goba and Jacqueline Mackenzie – Business Live Oceana, the owner of the canned fish brand, has reported a big surge in acceptance among higher-income shoppers
By:  Helena Wasserman – News24 Woolworths has recalled four Country Road mug lines that "unexpectedly break" when hot liquid is poured into them.
Woodlands Dairy, creators of the award-winning High Protein Recovery (HPR) drink, has announced an exciting partnership with Springbok rugby player Manie Libbok.
By: Nick Wilson – News24 Astral Foods, SA's largest poultry producer, is exploring the option of trialling canned chicken as an alternative to the smaller-format pilchard and sardine products making serious inroads in the local animal protein mar...
Woolworths is excited to introduce its latest culinary offering: oven- and pot- ready, ox tripe.