Clover milk now comes in blue bottles - as part of the strangest campaign we've seen in a while
The dairy manufacturer Clover has started selling its fresh milk in blue bottles, as part of a new campaign to "refresh" its brand.
“We opted for blue as it is the Clover corporate brand colour, and since fresh milk is the core of Clover – it makes sense to consistently drive the Clover values and identity through our fresh milk products,” says the company.
The company says it wants “to inject some excitement and generate talk-ability in and around the fresh milk category with the ultimate aim to make fresh milk relevant again.”
It has certainly succeeded in generating "talk-ability", but perhaps not in the way it may have wished.
After inviting social media users to guess why Clover went with the colour blue, it tweeted a curious video over the weekend.
The video features a male painted completely blue, who riffs on some of the answers in a weird high-pitched voice:
The video - which has been viewed almost 158,000 times - was roundly slated on social media:
A few users also complained of the nightmare-inducing potential of the high-pitched blue Clover man.
A number of users asked the company to let go of its marketing agency, and offered to put together a better ad campaign for them for free.
But others think it may have been marketing genius:
(Compiled by Edward-John Bottomley)
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