Skip to main content

Coca-Cola kills TaB, after almost 60 years

| Supplier news

Coca-Cola has confirmed that it will stop selling TaB across the world, including in South Africa. TaB was launched in 1963 - the company's first sugar-free cooldrink brand, aimed at consumers who wanted to "keep tabs" on their weight.

It was eventually eclipsed by Diet Coke, which came to the market in 1982.

In South Africa, TaB was popular as, for many years, it was the only diet brand that didn't contain caffeine.

But Coca-Cola said TaB was one the company's “select underperforming products” that will be "retired" by the end of this year. The Coca-Cola Company's local affiliate confirmed to Netwerk24 that TaB will also be discontinued in South Africa.

“If not for Tab, we wouldn’t have Diet Coke or Coke Zero Sugar. Tab did its job," Kerri Kopp, group director for Diet Coke, Coca-Cola North America, said in the statement. 

US brands like Coca-Cola Life, Diet Coke Fiesty Cherry and Sprite Lymonade will also be discontinued.

Coca-Cola said while it had plans to streamline its brands before the pandemic, the coronavirus disrupted its supply chain and "changing consumer behaviour" caused by the pandemic hastened the decision.

 

Pin It

Related Articles

Eskort, South Africa’s beloved pork brand, is turning 107 this year! As the leading antibiotic-free pork producer in the country, we’re marking this incredible milestone with a series of celebratory stunts that truly embody our legacy of quality, ...
From £160m boost for UK poultry industry as exports to South Africa restart - GOV.UK (www.gov.uk)
Checkers is the first South African retailer to launch standalone bubble tea shops in its supermarkets following a partnership with Susu. 
By: Sinenhlanhla Masilela - IOL The Consumer Commission (NCC) said that it will be conducting an independent investigation into the recalled Checkers Deli Hummus products following a detection of Listeria Monocytogenes,a foodborne bacteria.
The Spar Group has suspended of the Namibian-produced Top Score vanilla-flavoured instant maize porridge.