Skip to main content

Massmart launches Private Brand sweet treats

| Supplier news

Massmart has continued the expansion of its private brand offering, through the recent launch of the ‘Sweetfields’ brand in its stores. The brand, offers customers quality sweet treats at affordable prices with a product range that includes biscuits, candy, toffee eclairs and cordials.

South African consumers are experiencing increased inflationary pressure  with the Household Affordability Index published by the Pietermaritzburg Economic Justice and Dignity group (PMBEJD) in August, showing that South Africans’ budgets are stretched to their limits. “Sweetfields is a response to this incredibly tough economic environment and has been positioned to provide our customers with a 10% price saving on sweet treats that are comparable in almost every way to competitor brands,’ says Kate Crawford, Group Private Brand Food Executive at Massmart.

Crawford notes that bulk buying of Sweetfields products is proving to be popular amongst Makro’s Stokvel customers who are known to place high value on price and quality. Stuart Freeman, Makro Senior Buyer for Confectionery, attributes this popularity to the extensive research done to ensure the brand meets market equivalent quality and taste profiles.

Sweetfields currently offers customers a variety of CoOokies, Candy Rocks lozenges, Toffee Eclairs, Tropi Twist dairy fruit blends and Coolz cordials.

“These products are available at Makro, Game and Jumbo Cash & Carry stores nationwide and are a perfect festive season treat,” Crawford concludes.

 

Pin It

Related Articles

Woolworths recalls Country Road mugs that 'brea...

By:  Helena Wasserman – News24 Woolworths has recalled four Country Road mug lines that "unexpectedly break" when hot liquid is poured into them.

Springbok rugby star Manie Libbok partners with...

Woodlands Dairy, creators of the award-winning High Protein Recovery (HPR) drink, has announced an exciting partnership with Springbok rugby player Manie Libbok.

SA's largest poultry group plans tinned chicken...

By: Nick Wilson – News24 Astral Foods, SA's largest poultry producer, is exploring the option of trialling canned chicken as an alternative to the smaller-format pilchard and sardine products making serious inroads in the local animal protein mar...

Hassle free ox tripe, now at Woolies

Woolworths is excited to introduce its latest culinary offering: oven- and pot- ready, ox tripe. 

For the love of food: Checkers introduces a tan...

Checkers has launched a new private label offering, Foodie!, to unleash the inner chef in every home cook. Expertly crafted, Foodie! products take the hassle out of cooking, combining top-quality fresh ingredients to provide a variety of opti...