Skip to main content

Massmart launches Private Brand sweet treats

| Supplier news

Massmart has continued the expansion of its private brand offering, through the recent launch of the ‘Sweetfields’ brand in its stores. The brand, offers customers quality sweet treats at affordable prices with a product range that includes biscuits, candy, toffee eclairs and cordials.

South African consumers are experiencing increased inflationary pressure  with the Household Affordability Index published by the Pietermaritzburg Economic Justice and Dignity group (PMBEJD) in August, showing that South Africans’ budgets are stretched to their limits. “Sweetfields is a response to this incredibly tough economic environment and has been positioned to provide our customers with a 10% price saving on sweet treats that are comparable in almost every way to competitor brands,’ says Kate Crawford, Group Private Brand Food Executive at Massmart.

Crawford notes that bulk buying of Sweetfields products is proving to be popular amongst Makro’s Stokvel customers who are known to place high value on price and quality. Stuart Freeman, Makro Senior Buyer for Confectionery, attributes this popularity to the extensive research done to ensure the brand meets market equivalent quality and taste profiles.

Sweetfields currently offers customers a variety of CoOokies, Candy Rocks lozenges, Toffee Eclairs, Tropi Twist dairy fruit blends and Coolz cordials.

“These products are available at Makro, Game and Jumbo Cash & Carry stores nationwide and are a perfect festive season treat,” Crawford concludes.

 

Pin It

Related Articles

By: Daily Investor  Ramokgopa referred to South African municipalities owing Eskom R78 billion, which is increasing at an alarming rate.
By: Se-Anne Rail - IOL Knorr is recalling its brown onion gravy sachets after manufacturers have discovered some packets may contain traces of cow’s milk and soy.
By: Bianke Neethling – Daily Investor Eskom has done a tremendous job of limiting unplanned outages and improving the performance of its coal fleet, which bodes well for load-shedding in South Africa going forward.
By: Shaun Jacobs – Daily Investor In June, the Constitutional Court ruled in favour of Coronation in its legal battle against SARS regarding the profits earned by its Irish-based subsidiary, Coronation Global Fund Managers (CGFM). 
By: Myles Illidge – My Broadband Eskom is cracking down on corruption surrounding its operations and service providers, and using new technologies and systems to minimise opportunities for criminal activity.