With the highly anticipated Barbie Movie hitting movie theatres today, Pick n Pay has geared up to meet the demand for Barbie products and merchandise. The retailer has ‘gone pink’ by increasing the number of Barbie products in store to allow customers of all ages to immerse themselves in the Barbie magic.

Pick n Pay is bolstering their Barbie range with new products such as the Scrunchie Maker, Bubble Wand, Magnetic drawing board, walkie-talkies, additional fashion dolls and backpacks.

While aimed at an audience over 13 years of age, the Barbie Movie is generating tremendous excitement among children, collectors, and Barbie enthusiasts worldwide.

“Barbie is one of our popular toy products and has nostalgic memories for many, both young and old. We are always committed to being on trend to deliver products that our customers absolutely deserve. With the massive enthusiasm surrounding the Barbie Movie, we want all customers to be able to join in on the fun and will be expanding the range to meet demand,” says Andrew Mills, Chief Marketing Officer at Pick n Pay.

Pick n Pay is also currently giving away 150 double tickets for customers to watch this blockbuster movie. 

“As the anticipation for the Barbie Movie reaches unprecedented levels, we are excited to join the fun by stocking our shelves and offering so many chances to watch the movie and play a cool part in fulfilling Barbie fans’ dreams and desires,” says Mills.

Pick n Pay has also painted its online shop pink and Pick n Pay Hypermarkets have gone pink this weekend to mark the occasion. Pick n Pay asap! will also add a free pink doughnut in deliveries today and have created a ‘Hi Barbie’ occasion on the app.