Skip to main content

New PRIME Hydration Strawberry Watermelon flavour available exclusively at Checkers  

| Supplier news

South African fans of the sought-after drink, PRIME, can look forward to an exciting new addition to the hydration range with Strawberry Watermelon launching exclusively at Checkers on Thursday, 28 September 2023. 

Bursting with the taste of summer fruit, this bright pink hydration sensation will be available at select Checkers and Checkers Hyper stores, as well as via Checkers Sixty60

PRIME Hydration is an ideal thirst quencher for consumers who wish to rehydrate, refuel and replenish their energy levels, with zero added sugar or caffeine.  

Each 500ml bottle of the Strawberry Watermelon variant contains around 25 calories and is made up of 10% coconut water, with antioxidants, electrolytes, vitamins B and branched-chain amino acids (BCAAs). 

As the official South African retail partner for PRIME Hydration, Checkers launched the Ice Pop, Blue Raspberry, Lemon Lime and Tropical Punch flavours in stores countrywide earlier this year. 

PRIME achieved international viral acclaim after its wildly successful launch in January 2022, by YouTube sensations //www.youtube.com/@loganpaulvlogs">Logan Paul and //www.youtube.com/@jjolatunji">KSI. 

Pin It

Related Articles

Game celebrates Leap Day by making history with...

South Africa’s rebellious retailer, Game, is known for colouring outside the lines when it comes to its marketing campaigns and activations.  As part of its 2024 Leap Day campaign, the retailer is sending an iconic South African staple, Koo Baked...

Shrinkflation nation: Yes, your ice cream tub i...

By: Nick Wilson –News24 Next time you buy yourself a tub of ice cream to refresh yourself in the sweltering heat, take a close look at the contents label, particularly the information relating to size. You could find the standard two-litre ice c...

Consumers will be the real winners when Amazon ...

By Michael Walker – BusinessLive But for brands, hard work and resources will be needed, as achieving success on the platform may take time

Woolworths recalls its peanut butter ice cream ...

By:  Nick Wilson – News24 Woolworths is recalling its peanut butter ice cream brand with immediate effect over possible health risks, urging customers who had purchased the product to return it to their local store for a full refund.

Electricity minister’s plan to fix grid capacit...

By: Myles Illidge - MyBroadman Ramokgopa, says government is targeting to expedite the expansion of transmission lines to the Cape provinces in order to potentially unlock at least 2,335MW of energy in the short-term.