Skip to main content

First Hellmanns, now fish paste. Pick n Pay brings back ‘Wedwo’ and Pecks

| Supplier news

Redro and Peck’s Anchovette is now available in over 50 Pick n Pay’s across the Western Cape and will be available in stores nationwide within the next two weeks

Pick n Pay has again triumphed for their customers, this time bringing two iconic fish paste brands, Redro and Peck’s Anchovette, back to store shelves – reigniting nostalgia for South Africans.

The retailer brought the popular Hellmann’s Mayonnaise back to their shelves in June after a countrywide uproar by distraught shoppers when the American brand was delisted by its local supplier.

Now, Pick n Pay has worked closely with Cape Gulf Brands & Premier Fishing to relaunch the popular fish paste products back on the shelf for local customers after they were discontinued nearly two years ago. The products will be exclusive to Pick n Pay stores.

Redro, a leading brand in the local savoury spread market for over 30 years, was created and manufactured in South Africa. Peck’s Anchovette originated in the United Kingdom in 1891 and arrived in South Africa in the 1960s.

The endearing Redro’s 1980s advert, featuring a little boy who affectionately referred to everything he loved, from his pet dog and cat to his tricycle and even his mother, as 'Wedwo’ (Redro) – after his favourite spread – still lingers in the minds of many South Africans.

“We are really delighted to bring the taste of nostalgia back by reintroducing these beloved classics. We're dedicated to bringing customers not just groceries, but moments of joy and cherished memories through the products we offer,” says Andrew Mills, Chief Marketing Officer at Pick n Pay. By

The products are currently available in over 50 stores in the Western Cape and are currently being rolled out to stores across the country. All Pick n Pay stores nationwide should receive their stock within the next two weeks. And, should die-hard fish paste fans feel a craving hit immediately after hearing the news, both products will be available to purchase on Pick n Pay asap! or Mr D – for delivery within an hour – once it is in stores.

Pick n Pay is the official retail partner to relaunch the Pecks and Redro brands into the South African market again.   

Related Articles

Festive family fashion alert - Pick n Pay unvei...

Forget fugly clichéd holiday-themed jerseys: matching family pyjamas is the latest craze for the holidays and is flying off the shelves, says Pick n Pay Clothing.

Liberty Accelerates Unclaimed Benefits Pay Outs 

As part of its ongoing Unclaimed Benefits Funds tracing efforts, this year, Liberty has identified in excess of 13 000 people and paid over R105 million to members and beneficiaries who had a legitimate claim.

Shoprite and Checkers support small suppliers t...

Shoprite and Checkers are helping small suppliers grow their volumes this Black Friday as customers flock to its stores looking for value on everyday essentials and groceries between Thursday, 23 November and Sunday, 26 November 2023. 

Supermarket chain set to appeal judgment in ‘si...

By: Chevon Booysen - IOL Retail giant Pick n Pay has indicated its intention to appeal a Western Cape High Court judgment to damage all print works, all printed materials, product packaging, and the like bearing the infringing get-ups similar to ...

Woolies pulls Israeli couscous after 'credible'...

By: Ahmed Areff – Fin24 Woolworths has pulled Israeli-imported pearl couscous from its shelves, but has emphasised that the move was preemptive due to threats it received and not because it supported a boycott of the country’s products or was pro...