Skip to main content

Game celebrates Leap Day by making history with a can of Koo beans

| Supplier news

South Africa’s rebellious retailer, Game, is known for colouring outside the lines when it comes to its marketing campaigns and activations. 

As part of its 2024 Leap Day campaign, the retailer is sending an iconic South African staple, Koo Baked Beans, to space - one giant leap for essential products just like Game’s giant deals this Leap Day weekend happening 29 February to 3 March.  

Game will be the first local retailer to do this, once again making history. The product will be launched from Game’s Potchefstroom store using a custom weather balloon, ensuring the launch and trip are eco-friendly. Once the product has reached a certain height - it will come back down, ensuring no damage and remnants are left behind. The whole trip will be filmed and monitored, and has been meticulously planned to ensure safety is maintained at all times.  

“Koo baked beans are unquestionably one of our customers' most favourite products, across the country. The sales of essential groceries and pantry items continues to increase, as our shoppers focus on stocking their pantries, feeding their families and treating themselves in the most cost effective way possible. This is what inspired us to use an essential product for this exciting activation,” explains Michelle Kemp, External Communications Manager for Game.   

Those wanting to see the footage of Game’s historic launch can access it on Game’s social media channels.  Please feel free to view the video through this link: https://f.io/N9X-mqka

We will be loading the video on Youtube, please let me know if you’d like to receive the link?

For any further information required, please reach out, over and out!

Pin It

Related Articles

Tiger Brands invests in a multi-million-rand Pe...

Black Cat, South Africa’s most loved peanut butter brand, has a new home following a R300-million capital investment by Tiger Brands. The new peanut butter manufacturing facility is in Chamdor, Krugersdorp, on Johannesburg’s West Rand.

Eskom price hikes are here — How much more cust...

By: Hanno Labuschagne - MyBroadband Eskom’s latest tariff hikes will see many direct residential customers paying between R168 and R792 more per month on their electricity bills.

Take heed of these new retail trends that emerg...

By Karen Keylock | National Retail Services Manager at Nedbank Commercial Banking South African consumers are under financial strain and, consequently, the way they shop has changed. And with further economic uncertainty expected in the coming ye...

Jumbo and Cash & Carry bring relief with newly ...

Recognising the vital role of maize meal as a staple in South African households, Jumbo and Cash & Carry stores have introduced Econo Maize Meal, a private label maize meal, to alleviate the pressure faced by consumers amidst soaring food pric...

Poultry sector calls frozen poultry imports unn...

By: Given Majola – Business Report The awarding of certain rebates for frozen poultry imports to curb alleged “shortages” in the local market were unnecessary, unjustified and damaging to the domestic poultry industry, the South African Poultry A...