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SA’s single grain whisky launching in the USA

| Wine and liquor

The multiple award-winning Bain’s Cape Mountain Whisky – South Africa’s first and only premium, 100% single grain whisky - is making its United States debut this July in Illinois, Minnesota and Missouri.

Andy Watts, master distiller, has just arrived in the USA where he will introduce Bain’s to consumers and media in selected parts of Illinois and Minnesota.

Lee-Anne van Wyk, Bain’s Global Marketing Manager, says the plan is for Bain’s Cape Mountain Whisky to roll out across the USA over the next couple of months.

“Bain’s Cape Mountain Whisky showcases South Africa's ability to produce a premium, specialist whisky that reflects a unique taste of place, while holding up to award-winning, world-class standards,” said Lee-Anne van Wyk. “The whisky is elegant, lightly flavoured and a refined spirit that is overdue for the American consumer who appreciates a smooth, easy-drinking whisky and is interested in trying new products.”

Named World’s Best Grain Whisky at the 2013 World Whiskies Awards, Bain’s Cape Mountain Whisky is skilfully crafted at the James Sedgwick Distillery, in the historic farming town of Wellington, South Africa. The inimitable single-grain whisky owes its delicate aroma and distinctive flavours to the finest-quality South African grain and double maturation in carefully selected first-fill bourbon casks – first for three years before being re-vatted into a fresh set of casks for a further 18 to 30 month period.

The exceptional interaction between spirit and wood produces an incredibly balanced whisky with vanilla, toffee and floral aromas and flavours, and a hint of spice softened by the sweet undertones of the oak casks in which the product is matured. The result is a warm and extended mouth-feel, with an exceptionally smooth finish.

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