Naked Wines, the online crowd funded wine retailer recently acquired by Majestic Wine, has launched an innovative ‘Text for Wine’ service, which gives customers the option of ordering wine via text message.

Naked's 150,000 UK customers can order their case of wine simply by sending Naked Wines a text which then gets added to the order system. There's no additional charge for the service, which the group claims to be a world-first. The service will be rolled out to Naked Wines' US and Australian operations if it proves successful in the UK. 

Rowan Gormley, Majestic Wines CEO, commented: "Access to Naked's digital marketing skills was a clear benefit for Majestic following the acquisition, and the launch of ‘Text for Wine’ is a fantastic demonstration of these skills in action.” 

Naked Wines UK Managing Director, Eamon FitzGerald, added: "We're extremely proud to launch our ‘Text for Wine’ service, which gives our customers a new, fast and simple way of ordering their favourite wines. Initial uptake has been very encouraging and it's easy to see this service being particularly useful for busy customers who don't have time or access to the website. Now these customers are only ever a text away from ordering a case of delicious wines."