Entries for the 2016 POPAI SA Awards are open and the first deadline for entries is Thursday, 30 June. The POPAI SA marketing-at-retail awards recognise excellence in point-of-purchase (POP) advertising displays and in-store activations.

The extended deadline and final cut-off for all entries is Friday, 29 July.

Design and insights agencies, POP manufacturers, retail-design experts, category managers, trade marketers, shopper-technology specialists, as well as brand manufacturers and retailers are invited to enter their in-store work.

An exciting addition to this year’s awards is the introduction of the insights-to-action category, aimed at brand- and category-management teams who can demonstrate how the use of insights led to a change in a fixture or at the point-of-purchase that has resulted in a better shopper experience and a tangible difference in retail sales.

“The 2016  POPAI SA Awards will offer 26 categories, and work done between 1 August 2015 and 30 July 2016 can be entered,” says Dee Berry, business manager of POPAI SA.

Winning a gold award allows South African winners to compete and be judged against gold winners from other POPAI chapters across the world at the 2017 POPAI Global Awards. 

“We are especially proud to have had two of our winners, POD Communications and Kansai Plascon, top their categories at the international awards in 2015 and equally proud to celebrate Fishwicks Printers Global win at the 2016 POPAI Global Awards in Las Vegas last month,” Dee says.

For more information about entry criteria, categories and judging procedures, visit http://awards.popai.co.za.