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These are the most iconic brands in South Africa

| Awards and achievements

The Icon Brands Survey, conducted in association with Target Group Index (TGI), has identified the 39 most iconic brands in South Africa for 2016.

The Icon Brands Survey is one of the largest of its kind in South Africa, and covers 19 sectors, 163 categories and a multitude of brands. The 2016 survey had over 15,100 respondents.

According to the survey findings, the Sunlight Laundry Bar is the country’s most iconic brand, with popular soft drink Coca Cola following in second place.

Sunlight washing liquid, Kiwi shoe polish and Koo baked beans rounds up the top 5 iconic brands.

 “These Icon Brands are brands used most loyally by South Africans, regardless of age, income, race or language,” said Andrea Gevers-Rademeyer, CEO of Ask Afrika.

However, the survey pointed out that consumer loyalty was at its lowest point since the global financial crisis of 2008, with consumers faced with economic pressures willing to switch brands to save money.

“South African consumers generally are becoming more promiscuous, volatile and comfortable with change, as long as the risk of change is well managed,” Gevers-Rademeyer said.

Another key factor affecting consumer loyalty is whether brands succeed in meeting their emotional demands, and a brand’s ability to connext with consumers on a more personal level.

Here are the 39 most iconic brands in South Africa:

#

Brand

Category

1

Sunlight Laundry Bar

Household products: Laundry soap bars

2

Coca Cola

Non-alcoholic drinks: Colas

3

Sunlight washing liquid

Household products: Washing liquids

4

Kiwi shoe polish

Shoe polish

5

Koo Baked Beans

Tinned/canned beans

6

All Gold Tomato sauce

Condiments and sauces: Tomato sauce

7

Sea Harvest fish

Frozen Fish Products

8

Knorr Aromat

Liquid and dry seasoning

9

I & J fish

Frozen fish products

10

Koo tinned fruit

Tinned fruit

11

Huletts sugar

Sugar

12

McCain

Frozen Chips and Potato Products

13

JC Le Roux

Alcoholic drinks: Sparkling wine

14

Lucky Star

Tinned fish

15

Clover Milk

Milk: Fresh

16

Sta-soft

Household products: Fabric softeners

17

Knorrox

Stock products

18

Fatti’s and Moni’s

Pasta

19

McCain

Frozen Vegetables and Peas (excl. Potatoes and Chips)

20

Black Cat peanut butter

Spreads: Peanut butter

21

Clover Krush juice

Non-alcoholic drinks: Fruit juice (100% fresh)

22

Lipton ice tea

Non-alcoholic drinks: Iced tea (ready to drink)

23

Bull Brand

Tinned meat

24

Koo

Tinned vegetables

25

Eskort bacon

Meat: Bacon

26

Enterprise viennas

Meat: Viennas

27

Elastoplast

Sticking plaster

28

Spec Savers

Glasses/Contact lenses

29

Energade

Non-alcoholic drinks: Energy sport drinks

30

Clorets gum

Sweets: excluding gum and breath freshener

31

Dulux

Paint

32

Frisco instant coffee

Hot drinks: Instant coffee

33

Clover cheese

Cheese: Natural and blocks

34

Clover processed cheese

Cheese: Processed

35

Jik bleach

Household products: Domestic bleaches

36

Always pads

Female Sanitary products

37

Colgate toothpaste

Toothpaste (normal)

38

MTN

Telecommunications

39

Colgate toothbrushes

Toothbrushes

 

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